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Chamarti Sreekar

Passionate about Pos... • 2d

The great Google traffic crash — and what it really means Something big is breaking in digital media. Organic search traffic — once the lifeblood of publishers — is vanishing. 📉 Business Insider: down from 100M+ to <30M 📉 Washington Post: halved in two years 📉 WSJ and HuffPost? Flatlined. This isn’t just about SEO tweaks or Google algorithm updates. It’s about the end of an era where clicks = currency. For years, digital outlets fed the machine — optimized headlines, keyword-stuffed stories, constant content churn. But now? Search is drying up. AI is answering questions before links even load. Google's new Search Generative Experience (SGE) might be the final nail. Media companies must face a hard truth: They built castles on rented land. If Google owns the gateway, and AI controls the scroll, what’s left for publishers? The next chapter of media won’t be won by playing the old game better. It’ll belong to those who change the game entirely. Attention is shifting. So must strategy. Adapt or disappear.

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