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Vedanshu Singh

Newbie • 18h

🚨 The biggest publisher in America just accused Google of being a content thief. Neil Vogel, CEO of People Inc. (People, Food & Wine, Travel + Leisure, Allrecipes +40 brands), dropped a bomb at Fortune Brainstorm Tech: 🔥 Google uses ONE crawler. The same bot that sends us Search traffic… also powers their AI products — where they steal our content. 📉 Once, Google drove 90% of People Inc.’s audience. 3 years ago: 65%. Today? In the 20s. Vogel’s playbook? Partner with OpenAI (“a good actor”), use Cloudflare to block freeloading AI crawlers, and force deals instead of giving content away. But here’s the trap: block Google’s crawler and you lose all Search traffic. And they know it. 🎭 Even Cloudflare’s CEO piled on: Everything wrong with the internet is, at some level, Google’s fault.💀 💡 Translation: Google trained publishers to chase clicks… and now it’s eating their lunch. 🍽️🤖 The question → Will Google pay creators in 2025, or double down as the ultimate bad actor? 👀

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