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Vikas Acharya
ย โขย
Welbeย โขย 6m
๐ฏ ๐ฆ๐๐ฎ๐ฟ๐๐๐ฝ ๐๐ฎ๐๐ป๐ฐ๐ต๐ฝ๐ฎ๐ฑ ๐๐ฝโฏ๐ฎ: ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ฃ๐น๐ฎ๐๐ฏ๐ผ๐ผ๐ธ How to build a product organization with a clear vision, roadmap, and pricing strategy that supports growth and user delight. 1. ๐ ๏ธ ๐๐๐ง๐จ๐ฉ, ๐๐ง๐๐๐ฃ๐๐ฏ๐ ๐๐ค๐ช๐ง ๐๐ง๐ค๐๐ช๐๐ฉ & ๐๐๐๐ ๐๐๐๐ข Early Stage (<15 people): Keep it monolithicโproduct + engineering under one lead for ultra-fast iteration Growth Stage: Split into two: Product Org (CTO/CPO-led): strategy, roadmap, PM Engineering Org (VP Eng-led): builds, QA, DevOps Mature Stage: CTO shifts to visionary role, CPO runs product, VP Eng handles delivery 2.๐ ๐พ๐ง๐๐๐ฉ ๐ 3โ5 ๐๐๐๐ง ๐๐ง๐ค๐๐ช๐๐ฉ ๐๐๐จ๐๐ค๐ฃ Define the future state in customer-problem termsโnot tech-speak. Use before/after framing and even a mock press release for clarity. Pick 2โ3 KPIs that define success 3.๐บ๏ธ ๐ฝ๐ช๐๐ก๐ ๐ ๐๐ช๐ก๐ฉ๐-๐๐ค๐ง๐๐ฏ๐ค๐ฃ ๐๐ค๐๐๐ข๐๐ฅ Strategic Horizons: 2โ3 years: big vision-led themes 1 year: major initiatives with clear value vs complexity Quarterly & sprint plans: turn initiatives into deliverables Ownership: Roadmap = CPO or VP Product Inputs: engineering on feasibility, org alignment, board updates 4. ๐ธ ๐พ๐๐ค๐ค๐จ๐ ๐ ๐๐ข๐๐ง๐ฉ ๐๐ง๐๐๐๐ฃ๐ ๐๐ค๐๐๐ก Understand various models: flat-fee, subscription, usage-based, freemium, value-based Consider unit economics, customer willingness, and competitive context TEST assumptions: interview users, benchmark competitors, A/B pricing, grandfather plans 5. ๐ ๐ฟ๐๐๐๐ฃ๐ ๐๐ง๐ค๐๐ช๐๐ฉ ๐๐๐๐จ: ๐๐๐จ๐๐ค๐ฃ ๐ฉ๐ค ๐ฟ๐๐ก๐๐ซ๐๐ง๐ฎ For vision: set metrics like usage rates, NPS, retention, ARPU. For roadmap: track delivery cadence, velocity, defect rates. For pricing: monitor ARPU, churn, conversion per tier. 6. ๐ฅ ๐๐๐ง๐ & ๐๐ข๐ฅ๐ค๐ฌ๐๐ง ๐๐ง๐๐๐ฉ ๐๐ง๐ค๐๐ช๐๐ฉ ๐๐๐ฃ๐๐๐๐ง๐จ A top PM: Defines vision Inspires and rallies teams Iterates based on user insights Typical PM backgrounds: CS grads, ex-consultants, engineers/designers, or business professionals with strong customer empathy ๐ Why It Matters A strong vision + roadmap ensures product coherence and team alignment. The pricing model impacts revenue, positioning, and customer stickiness. Right PMs and org structure power rapid and meaningful product development.
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