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Vikas Acharya
•
Welbe • 5m
🎯 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗟𝗮𝘂𝗻𝗰𝗵𝗽𝗮𝗱 𝗘𝗽 𝟮: 𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸 How to build a product organization with a clear vision, roadmap, and pricing strategy that supports growth and user delight. 1. 🛠️ 𝙁𝙞𝙧𝙨𝙩, 𝙊𝙧𝙜𝙖𝙣𝙞𝙯𝙚 𝙔𝙤𝙪𝙧 𝙋𝙧𝙤𝙙𝙪𝙘𝙩 & 𝙏𝙚𝙘𝙝 𝙏𝙚𝙖𝙢 Early Stage (<15 people): Keep it monolithic—product + engineering under one lead for ultra-fast iteration Growth Stage: Split into two: Product Org (CTO/CPO-led): strategy, roadmap, PM Engineering Org (VP Eng-led): builds, QA, DevOps Mature Stage: CTO shifts to visionary role, CPO runs product, VP Eng handles delivery 2.🌟 𝘾𝙧𝙖𝙛𝙩 𝙖 3–5 𝙔𝙚𝙖𝙧 𝙋𝙧𝙤𝙙𝙪𝙘𝙩 𝙑𝙞𝙨𝙞𝙤𝙣 Define the future state in customer-problem terms—not tech-speak. Use before/after framing and even a mock press release for clarity. Pick 2–3 KPIs that define success 3.🗺️ 𝘽𝙪𝙞𝙡𝙙 𝙖 𝙈𝙪𝙡𝙩𝙞-𝙃𝙤𝙧𝙞𝙯𝙤𝙣 𝙍𝙤𝙖𝙙𝙢𝙖𝙥 Strategic Horizons: 2–3 years: big vision-led themes 1 year: major initiatives with clear value vs complexity Quarterly & sprint plans: turn initiatives into deliverables Ownership: Roadmap = CPO or VP Product Inputs: engineering on feasibility, org alignment, board updates 4. 💸 𝘾𝙝𝙤𝙤𝙨𝙚 𝙖 𝙎𝙢𝙖𝙧𝙩 𝙋𝙧𝙞𝙘𝙞𝙣𝙜 𝙈𝙤𝙙𝙚𝙡 Understand various models: flat-fee, subscription, usage-based, freemium, value-based Consider unit economics, customer willingness, and competitive context TEST assumptions: interview users, benchmark competitors, A/B pricing, grandfather plans 5. 📊 𝘿𝙚𝙛𝙞𝙣𝙚 𝙋𝙧𝙤𝙙𝙪𝙘𝙩 𝙆𝙋𝙄𝙨: 𝙑𝙞𝙨𝙞𝙤𝙣 𝙩𝙤 𝘿𝙚𝙡𝙞𝙫𝙚𝙧𝙮 For vision: set metrics like usage rates, NPS, retention, ARPU. For roadmap: track delivery cadence, velocity, defect rates. For pricing: monitor ARPU, churn, conversion per tier. 6. 👥 𝙃𝙞𝙧𝙚 & 𝙀𝙢𝙥𝙤𝙬𝙚𝙧 𝙂𝙧𝙚𝙖𝙩 𝙋𝙧𝙤𝙙𝙪𝙘𝙩 𝙈𝙖𝙣𝙖𝙜𝙚𝙧𝙨 A top PM: Defines vision Inspires and rallies teams Iterates based on user insights Typical PM backgrounds: CS grads, ex-consultants, engineers/designers, or business professionals with strong customer empathy 🔗 Why It Matters A strong vision + roadmap ensures product coherence and team alignment. The pricing model impacts revenue, positioning, and customer stickiness. Right PMs and org structure power rapid and meaningful product development.
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