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Whatta move Zomato! Zomato, the popular food delivery platform, ingeniously leveraged comedian Samay Raina’s talent in a roast form of marketing to connect with its audience in a humorous and engaging way. By collaborating with Raina, known for his
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Samay Raina’s India’s Got Latent is a massive success. Every video gets 20M+ views, and the channel crosses 100M views monthly—more than any other Indian creator. From this show alone, Samay has gained 4.7M of his 6M subscribers. This is impressive
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