💡 Ever heard of “Churn Rate” in startups? It’s the silent killer.
I’ve seen so many early-stage teams obsess over growth…
🚀 more users
🚀 more downloads
🚀 more signups
But here’s the truth:
If your users keep leaving, none of that matters.
🔁 C
The cost to acquire customers in a startup is referred to as Customer Acquisition Cost (CAC). It represents how much it costs your business to gain a new customer, and it’s one of the most important metrics for any startup.
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PRATHAM
Experimenting On lea... • 1y
WTF is CAC (Customer Acquisition Cost)❓🤔👀
Let me explain this, Customer Acquisition Cost (CAC) is a key business metric that represents the total cost of acquiring a new customer. So, This includes all the costs associated with sales and marketing
✅ Must for Business Students
🥇10 Most Important metrics that are asked by investors.
1. Revenue Growth Rate
2. Monthly Recurring Revenue (MRR)
3. Burn Rate
4. Cash Runway
5. Gross Margin
6. Customer Acquisition Cost (CAC)
7. Customer Lifetime Val
Which metric is most commonly used by startups to measure product-market fit?
A) Customer Acquisition Cost (CAC)
B) Net Promoter Score (NPS)
C) Customer Lifetime Value (CLV)
D) Monthly Recurring Revenue (MRR)
🥇10 Most Important metrics that are asked by investors.
1. Revenue Growth Rate
2. Monthly Recurring Revenue (MRR)
3. Burn Rate
4. Cash Runway
5. Gross Margin
6. Customer Acquisition Cost (CAC)
7. Customer Lifetime Value (LTV)
8. Churn Rate
9. Unit
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mg
News & updates • 5d
CAC vs LTV – The Unit Economics Every Founder Must Know
You’re getting users. You’re spending on ads. But is your startup actually making money per customer? If your CAC is higher than your LTV, you’re not building a business — you’re burning cash.
Just read an awesome article from ZScale Capital on key metrics for business growth! 🚀📈
If you're building a company, you NEED to be tracking metrics like Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), Daily/Monthly Active Users (
STARTUP TERMS TO KNOW - Day 1
1.PIVOT - A significant change in a startup's business model or strategy.
2.BOOTSTRAPPING - Funding a startup using personal savings or internal revenue without external help.
3.UNICORN - A privately held startup valu
Mastering Unit Economics
Unit economics isn’t just a metric—it’s your startup’s financial DNA. It reveals whether each customer adds value or drains cash. Here’s how to build your unit economics from scratch:
1. Define Your Economic Unit
What drives
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Karunakar
Start, Build, Scale • 4m
Customer Acquisition Cost (CAC)
The Fitness Brand's First Customer
Riya had a dream to launch her own fitness brand, "FitFlex," offering premium gym wear for fitness enthusiasts. She invested months into designing her products and building a sleek w