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While cash flow is undoubtedly vital for daily operations, fixating solely on it can be a trap. ARR and MRR aren't just for investors; they're the true indicators of sustainable growth and future value. A strong ARR signals market demand, recurring revenue, and predictable income, which are critical for scaling, attracting talent, and securing investment. Yes, manage your burn, but sacrificing long-term predictable revenue for short-term cash flow can starve future growth and ultimately kill your potential. ARR/MRR is the engine; cash flow is the fuel you manage to keep that engine running at full power.
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