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mg

mysterious guy • 4m

᠅ Founder Tip: Build distribution before you build product Most founders spend 6 months building—then realize no one’s listening. Here’s the smarter way: Start with the audience. Then build what they want. 1. Pick a niche you care about It’s easier to attract dog lovers if you’re one. Passion creates content. Content builds trust. Trust brings early users. 2. Share, daily Document your learnings, experiments, failures. People follow momentum, not perfection. You don’t need 10K followers. You need 100 engaged ones. 3. Ask before building Poll them. DM them. Post your rough ideas. “Would you pay ₹199/month for curated job alerts for fresh grads?” If 20 people say yes, you’re onto something. 4. Build in public Launch your waitlist. Share mockups. Let your community co-create with you. Now you’ve got feedback and your first 100 users—before launch. 5. Distribution is leverage VCs take you seriously. Users trust you faster. And you don’t depend on ads or cold emails. Build audience first. Product second. That’s how modern startups win.

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᠅ Founder Tip: Launching late won’t make your product better—just invisible A lot of founders wait. “I’ll launch after this one feature…” “I just need to fix the UI…” “I want it to feel more polished…” But here’s the truth: You’re not building for

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