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Nawal

Entrepreneur | Build... • 26d

Most Indian Founders Don’t Build Startups. They Build Investor Bait. Let’s be honest: → You’re not building for users. → You’re building for pitch decks. → You’re designing “TAM” not “Retention.” We’ve glamorized funding so hard, we forgot: VCs follow traction. Not the other way around. And in India, where distribution is tough and CAC is deadly — Only two things matter: → Solve something painful → Make it repeatable The rest? → “Disruptive idea” = Buzzword → “Pre-revenue” = Pre-survival → “Stealth mode” = Nobody cares yet Real founders? → Talk to 100 customers before 1 investor → Build landing pages before pitch decks → Obsess over LTV, not “hockey stick slides” You want proof? → Zepto got brutal about ops before going viral → XCES fixed broken unit economics before shouting “growth” → boAt didn’t raise till it already dominated Amazon Learning 🔥 :- If you build for pitch decks, you’ll raise once. If you build for users, you’ll never stop raising.

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