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Adithya Pappala

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Hustle Fund • 21d

The best fundraises I've seen in 2025 were basically closed before the deck was even finished. Why? Because the founder started fundraising before the raise. Not with a pitch. Not with a deck. With a whisper. They socialized the round early. They made investors feel like they were being let in. They created pull - not push. Here's what that looks like in practice: "We're not raising yet, but I'll loop you in when we do." "We've been heads-down, but starting to think about what a great Series A partner looks like." "We've been approached about raising - I'll keep you posted." This soft-launch approach builds momentum before the raise is public. By the time the deck is ready, the round is already 40-60% spoken for. Decks don't drive rounds. Demand does. Next time, When you are paying to build a deck... Ask yourself?? Is it really worth this time?

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