AI has already permeated the PR industry, offering a wide array of applications. From crafting attention-grabbing email subject lines (like a confrontational one about Tesla) and optimizing content for generative engines (the "SEO-equivalent of AI"), to leveraging synthetic focus groups and matching clients with suitable podcasts for pitches, its reach is extensive. Furthermore, AI-powered facial recognition technology is being used to analyze participant expressions, showcasing the pervasive nature of AI in public relations.
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