Passionate about Pos... • 2m
I wonder if IndiGo's well-known low-cost positioning and appeal is coming in the way of them being able to sell the very few business-class seats. A full-service airline having low-cost (compared to business-class and premium economy) seating section is vastly different - people still perceive more value from it, but is the reverse true? That is, a low-cost airline trying to pitch business-class section, that despite the extra frills being offered (food, leg space), may seem like a minimal 'extra' (or not value enough to pay more) because the overall carrier's appeal itself is the opposite. This means IndiGo has a harder job of convincing people that the business-class benefits are so dramatically better/different than the rest of the low-cost seating.
Founder-Hexpertify.c... • 1y
“Plane Ticket in cost of a Train Ticket” Disruption Dairies #3 Deccan Airlines was founded by Captain G.R. Gopinath in 2003 as India’s first low cost Airline with a plan of offering plane ticket in a train ticket cost. To keep the operating costs
See MoreHey I am on Medial • 1y
An airline has a 100 seater aircraft. It fills fuel for $10,000. The per seat fuel cost works out to $100. In addition, the airline spends another $10 on providing food and a beverage to each flyer. So the total cost per seat is $110. They decide to
See MoreFounder-Hexpertify.c... • 1y
“India's Airline Marketing War” Marketing Face off #4 Jet Airways vs Kingfisher vs GoAir In 2007 after Jet Airways got a makeover from a crisis it put up a Billboard saying "We have changed" Their Rival Kingfisher Airlines put up a Billboard ab
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"The Hero Who saved a Airline Twice" Bankruptcy to Billions #6 Ajay Singh returns to save SpiceJet Ajay Singh Bought ModiLuft(bankrupt Airline) and renamed as Spicejet with three leased aircraft, and Rs 10 crore of investment.SpiceJet took off on 2
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