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Chamarti Sreekar
Passionate about Pos... • 2m
I wonder if IndiGo's well-known low-cost positioning and appeal is coming in the way of them being able to sell the very few business-class seats. A full-service airline having low-cost (compared to business-class and premium economy) seating section is vastly different - people still perceive more value from it, but is the reverse true? That is, a low-cost airline trying to pitch business-class section, that despite the extra frills being offered (food, leg space), may seem like a minimal 'extra' (or not value enough to pay more) because the overall carrier's appeal itself is the opposite. This means IndiGo has a harder job of convincing people that the business-class benefits are so dramatically better/different than the rest of the low-cost seating.
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