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Pika

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Lux Industries enters the womenโ€™s wear space with its new brand Pynk, starring Shraddha Kapoor in a bold 360ยฐ campaign, โ€œWork. Pynk. Play.โ€ The launch marks a fresh chapter for the legacy brand, blending comfort, style, and empowerment for todayโ€™s women.

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