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sai kiran
Entrepreneur • 7d
We’ve released our first cryptic teaser for XONED not as a promotional gimmick, but as a deliberate introduction to our brand philosophy. XONED is being built at the intersection of culture, design, and psychology. Our aim is not just to create streetwear, but to shape how young consumers think, feel, and identify with what they wear. The teaser is our way of signaling intent before speaking in detail about product. It establishes the emotional and conceptual foundation of the brand prior to the first drop. If the film made you pause, reflect, or question. That reaction is exactly what we are designing for. This is the opening chapter of how XONED enters the market. I invite founders, creators, and culture-builders to watch and share your perspective. Watch the teaser on Instagram: @getxoned
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