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Sidharth J
•
DigitalzPro • 8h
Thrilled to see Aseem by Aseem Shakti shine on Shark Tank India Season 4! Their innovative "Ready-to-Wear Pocket Saree" not only reimagines traditional attire but also exemplifies the power of authentic marketing. By empowering women from disadvantaged backgrounds to craft these sarees, Aseem Shakti transforms their artisans into brand ambassadors, showcasing genuine Employee Generated Content (EGC). This approach not only highlights the product's unique features but also tells a compelling story of empowerment and craftsmanship. It's a masterclass in blending product innovation with impactful storytelling. Kudos to Swati Singh and the entire team for setting a benchmark in purpose-driven marketing! #AseemShakti #SharkTankIndia #EmployeeGeneratedContent #DigitalMarketing #WomenEmpowerment
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