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Hawk
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Medial • 7m
The built-in affiliate system is one of the core ideas we’re most excited about. To be transparent, we’re still in the build-and-test phase, but early pilots and internal testing suggest that affiliate-led sharing could drive up to 25–30% of new user signups, especially when payouts are in INR, instant, and not tied to gig completions (just signups for now). The assumption is: if creators feel rewarded instantly and fairly, they’re way more likely to organically promote the platform. We’re currently exploring smart nudges and streak-based bonuses to keep things engaging without it turning spammy.
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