A founder messaged us last month: > "Can you help us scale? We're getting traffic but no signups." We checked their site. The landing page said: “AI-powered, scalable, user-friendly, modular SaaS for dynamic ecosystems.” Translation: “We have no clue who we’re selling to.” We rewrote it to: “Get daily content for your blog. No effort needed.” Their signups tripled in 2 weeks. Lesson? If your landing page needs a dictionary, your users will need the back button.
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