A founder messaged us last month: > "Can you help us scale? We're getting traffic but no signups." We checked their site. The landing page said: โAI-powered, scalable, user-friendly, modular SaaS for dynamic ecosystems.โ Translation: โWe have no clue who weโre selling to.โ We rewrote it to: โGet daily content for your blog. No effort needed.โ Their signups tripled in 2 weeks. Lesson? If your landing page needs a dictionary, your users will need the back button.
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