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Medial • 2m
Welcome to OUT OF THE BOX MARKETING ! #34 The moment Samsung broke the internet. 🪽 One fine day at Old City,London. Samsung designed a whole bus, but it was folded 90 degrees. This was not done at random; it intended to promote their new Zfold phone series. 🤳 People were astounded to see a bus memorial standing g tall in the City center. But they didn't stop there. They even designed an entire city with foldable benches, booths, and whatever else you can think of. 🌝 Rather than typical advertising and promotion, this move was a master stroke that swept the internet. + They also provided travel vouchers to this city for those who bought their New Z Fold. They required only two months and a four-day campaign, and this is one of the wildest marketing campaigns in the company's history 🔥 Like & follow LIKHITH for more.
Founder-Hexpertify.c... • 1y
“A Car Showroom Inside a Bus” WEIRD Marketing Strategy #8 Inspired by the Latin folklore of selling everything on public transport buses, Ogilvy El Salvador created “The first car-showroom inside a bus” for KIA Motors. This professional campaign t
See MoreFounder - Burn Inves... • 2m
Did you know that what we usually think of when we hear "Samsung" is only part of the story? And it’s not just Samsung many Korean companies are way more diverse than most people realize. Samsung actually started back in 1938 not as a tech company,
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