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“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin

Familiar Wins: How Repetition Builds Brand Trust Through the Mere Exposure Effect” The Mere Exposure Effect is a psychological phenomenon where people develop a preference for things simply because they are familiar with them. In business, repeated

hi I m 18 and wanted launch my ayurvedic cosmetic products focusing of the skin care space with little above to affordable price . with 95% of natural ingredients but I not sure should I go towards this business because everyone say that there a

Hey everyone! Let’s share our business ideas and give each other feedback and support, of course! Let us all bond, learn, and lift each other up while having some fun along the way. Our idea: Lesgo started with a simple yet heartfelt idea: loyalty

The problem with single-player utility apps is that anyone can clone them and replicate their marketing. Just saw that Cal AI clones are doing more revenue than Cal AI itself. Once again proves that not just distribution but having network effects i

Startups Don’t Die on Day 0. They Die on Day 187. Everyone talks about Day 0. → The big idea. → The excitement. → The pitch deck rush. → The first “Let’s do this.” But nobody prepares you for Day 187. That weird, soul-crushing point when: → Your

When I was testing my hypothesis for Tanzabooks. I tried validating probable pathways. I held my dear horses patiently to understand the subtleties more deeply. Let me share my thought process. India is behind China and USA, but I do not think that

CULTURE EATS STRATEGY FOR BREAKFAST, INNOVATION FOR LUNCH AND SUSTAINABILITY FOR DINNER! In 1991, the management guru Peter Ducker famously stated in the Wall Street Journal, “Culture eats strategy for breakfast.” Over three decades later, this qu

Why Startups Are Hard: The Biological Reason Behind It I recently had a conversation with a young entrepreneur who was contemplating whether to shut down his startup. "Startups are way harder than I realized," he said. "I never know what to do, and

What If Every AI Tool Disappeared Tomorrow? What if ChatGPT, Midjourney, Notion AI, Copilot, Claude, Runway… Poof. Gone. No prompts. No code-gen. No design hacks. No smart docs. Just… you and your brain again. 🔥 Would your startup survive? Here’