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“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin

“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran

Familiar Wins: How Repetition Builds Brand Trust Through the Mere Exposure Effect” The Mere Exposure Effect is a psychological phenomenon where people develop a preference for things simply because they are familiar with them. In business, repeated

hi I m 18 and wanted launch my ayurvedic cosmetic products focusing of the skin care space with little above to affordable price . with 95% of natural ingredients but I not sure should I go towards this business because everyone say that there a

Most blogs in 2025 are DEAD on arrival 🚨 Not because blogging is “over” but because most bloggers: ❌ Post without strategy ❌ Ignore SEO ❌ Burn out fast I just created a step-by-step guide on: ✅ How Google’s 2025 algorithm works ✅ What type of post

Hey everyone! Let’s share our business ideas and give each other feedback and support, of course! Let us all bond, learn, and lift each other up while having some fun along the way. Our idea: Lesgo started with a simple yet heartfelt idea: loyalty

The problem with single-player utility apps is that anyone can clone them and replicate their marketing. Just saw that Cal AI clones are doing more revenue than Cal AI itself. Once again proves that not just distribution but having network effects i

"Copying a business idea today isn’t just hard — it’s nearly impossible. Everyone talks about innovation, but when it’s time to buy, people still choose the same old trusted brands. Take shaving blades. Ask any middle-class consumer, and 80% will sa

Startups paused—not due to lack of capital, but lack of conviction. Do we really know what’s happening inside the startup ecosystem, or are we just watching from the surface? We’ve seen companies raise millions with zero revenue. But that fast money

Startups Don’t Die on Day 0. They Die on Day 187. Everyone talks about Day 0. → The big idea. → The excitement. → The pitch deck rush. → The first “Let’s do this.” But nobody prepares you for Day 187. That weird, soul-crushing point when: → Your