Back

“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin

“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran

Familiar Wins: How Repetition Builds Brand Trust Through the Mere Exposure Effect” The Mere Exposure Effect is a psychological phenomenon where people develop a preference for things simply because they are familiar with them. In business, repeated

hi I m 18 and wanted launch my ayurvedic cosmetic products focusing of the skin care space with little above to affordable price . with 95% of natural ingredients but I not sure should I go towards this business because everyone say that there a

Hey everyone! Let’s share our business ideas and give each other feedback and support, of course! Let us all bond, learn, and lift each other up while having some fun along the way. Our idea: Lesgo started with a simple yet heartfelt idea: loyalty

The problem with single-player utility apps is that anyone can clone them and replicate their marketing. Just saw that Cal AI clones are doing more revenue than Cal AI itself. Once again proves that not just distribution but having network effects i

Startups paused—not due to lack of capital, but lack of conviction. Do we really know what’s happening inside the startup ecosystem, or are we just watching from the surface? We’ve seen companies raise millions with zero revenue. But that fast money

Startups Don’t Die on Day 0. They Die on Day 187. Everyone talks about Day 0. → The big idea. → The excitement. → The pitch deck rush. → The first “Let’s do this.” But nobody prepares you for Day 187. That weird, soul-crushing point when: → Your

CULTURE EATS STRATEGY FOR BREAKFAST, INNOVATION FOR LUNCH AND SUSTAINABILITY FOR DINNER! In 1991, the management guru Peter Ducker famously stated in the Wall Street Journal, “Culture eats strategy for breakfast.” Over three decades later, this qu

When I was testing my hypothesis for Tanzabooks. I tried validating probable pathways. I held my dear horses patiently to understand the subtleties more deeply. Let me share my thought process. India is behind China and USA, but I do not think that