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How a ₹5 Pencil Powers a ₹1,480 Crore Revenue Machine🤯 A pencil costs just ₹5. But behind that tiny price tag lies a massive business story. Meet Hindustan Pencils Pvt. Ltd., the maker of Nataraj and Apsara—brands every Indian student has used. Fr

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Thatmoonemojiguy

A guy with a lot of ... • 2d

Even though the parent company is the same, creating competitive brands like Nataraj and Apsara helps them cover more of the market. Nataraj appeals to the masses with affordability and familiarity, while Apsara feels more premium and aspirational. It’s not really competition it’s smart segmentation. By offering different experiences at different price points, the company ensures that whatever the customer chooses, the money stays in-house🌝💸

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