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Siddharth K Nair

Thatmoonemojiguy 🌝 • 2m

Even though the parent company is the same, creating competitive brands like Nataraj and Apsara helps them cover more of the market. Nataraj appeals to the masses with affordability and familiarity, while Apsara feels more premium and aspirational. It’s not really competition it’s smart segmentation. By offering different experiences at different price points, the company ensures that whatever the customer chooses, the money stays in-house🌝💸

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