Thatmoonemojiguy 🌝 • 2m
Even though the parent company is the same, creating competitive brands like Nataraj and Apsara helps them cover more of the market. Nataraj appeals to the masses with affordability and familiarity, while Apsara feels more premium and aspirational. It’s not really competition it’s smart segmentation. By offering different experiences at different price points, the company ensures that whatever the customer chooses, the money stays in-house🌝💸
I'm a Student who is... • 1y
Strategy series 1/10 As a child, which pencil did you prefer? Nataraj pencils or Apsara pencils? Now you might be shocked to hear that the both brands belong to the same company, Hindustan pencils. This type of corporate strategy is known as multi br
See MoreThatmoonemojiguy 🌝 • 2m
How a ₹5 Pencil Powers a ₹1,480 Crore Revenue Machine🤯 A pencil costs just ₹5. But behind that tiny price tag lies a massive business story. Meet Hindustan Pencils Pvt. Ltd., the maker of Nataraj and Apsara—brands every Indian student has used. Fr
See MoreHey I am on Medial • 9m
Paul Graham wrote there are two different ways to run a company: founder mode and manager mode. It’s not just about following the rules of the organisation, there’s a whole different mindset at play. Read this: https://www.paulgraham.com/foundermode.
See MorePassionate about Pos... • 2m
They Fooled You Starbucks is a bank. Apple is a luxury brand. Google is an ad agency. Amazon is a data company. Red Bull is a media company. McDonald’s is a real estate company. Facebook is a surveillance company. Business isn"t about what you sell
See MoreWill become a inspir... • 12d
“Buyer Behavior Matrix: Map Your Customers Using Behavioral Segmentation Strategies” The Buyer Behavior Matrix is a strategic tool that segments consumers based on two key axes: purchase involvement and information processing style. It helps marke
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Monkey Ads • 10m
I'm really confused that how an company becomes big from small startup for example Zomato... how once deependr started the thing from idea and today masses knows and uses his product.. how he got from idea to IPO? this really fascinats me.. that how
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