Can I kindly get your valuable feedback on Lip balm.
It's not advertised as much as other products but it's always in the top 2 most sold cosmetic products.
why is that.
Premiumisation of consumer products-
A lot is being talked about consumer preference being shifting to mass premiumisation of products.
Like Boat did mass premiumisation towards audio wearables
Noise towards watches, Mamaearth towards beauty and pe