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WELCOME TO STARTUP TALES Ep-2 MEESHO, India's e-commerce winner! Meesho is fastest growing player in this segment. According to sources, the user base has expanded by 33%. For example, Amazon and Flipkart grew by 13% and 21%, respectively. The re

How Meesho Grew It’s User Base Despite Amazon and Flipkart dominating the Space :- First thing First most obvious question that would come into anyone’s mind ,Why build another e-commerce app , when there are already Amazon and Flipkart that are do

How Pankhuri built a ₹40Cr+ women-only platform before being acquired by Reliance Launched in 2019 by Pankhuri Shrivastava, Pankhuri was a community-led edtech platform for women to learn beauty, wellness, and personal finance through short videos a

Meet Vidit Aatrey and Sanjeev Barnwal who built Meesho into a billion-dollar revenue company. 1. Coming from a lower-middle-class family in Meerut (UP), Vidit Aatrey made everyone proud when he got a seat at the prestigious IIT Delhi for electrical

Why is Amazon struggling in India? In 2015, Jeff Bezos called India Amazon most important market after the US. The company invested over $5 billion in its first three years - building India's e-commerce ecosystem with Flipkart. From 'chai carts' to

𝗗𝗮𝘆 𝟵 𝗼𝗳 𝗧𝗵𝗲 𝗜𝗻𝗱𝗶𝗮𝗻 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗪𝗮𝗿 𝗦𝘁𝗼𝗿𝗶𝗲𝘀: 𝗠𝗲𝗲𝘀𝗵𝗼 𝘃𝘀. 𝗔𝗺𝗮𝘇𝗼𝗻 & 𝗙𝗹𝗶𝗽𝗸𝗮𝗿𝘁 – 𝗧𝗵𝗲 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗦𝗼𝗰𝗶𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗧𝗵𝗲 𝗦𝗶𝗹𝗲𝗻𝘁 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 For years, Indian e-commerce

Different Online Shopping Portals: The Ultimate Comparison 🛒 1. Amazon vs. Flipkart : -Amazon : Global giant, vast product range, Prime perks (fast delivery, video streaming). -Flipkart : Indian-focused, better regional offerings, Big Billion Days

I'm a huge fan of the content by The Ken — their podcasts, their lens on markets, the way they break down businesses with clarity and depth.🔥 Their recent First Principles episode with Meesho’s founder, Vidit Aatrey, just hit different. These kept m

Can you win the Tier2/Tier3 market? 🚀 Opportunities are much higher in Tier 2 and Tier 3 cities. But the penetration rste into these cities are very low. This is majorly because its expensive to market in Tier2 and Tier3 cities, and the tradition

𝗜𝗻 𝗜𝗻𝗱𝗶𝗮, 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗕𝗲𝗮𝘁𝘀 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 — 𝗘𝘃𝗲𝗿𝘆 𝗦𝗶𝗻𝗴𝗹𝗲 𝗧𝗶𝗺𝗲. 𝐇𝐚𝐫𝐝 𝐓𝐫𝐮𝐭𝐡 𝐌𝐨𝐬𝐭 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐃𝐨𝐧’𝐭 𝐑𝐞𝐚𝐥𝐢𝐳𝐞: → In the US = Best Product Wins. → In India = Best Distribution Wins.