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The Idea: Scratch-Resistant Lens Guards Inspired by phone screen protectors, I propose the development of a scratch-resistant, replaceable lens guard. This product would act as a protective membrane for lenses, offering the following benefits: 1. D

Why Startups Need Business Consultants: The Unseen Game-Changers Startups are fueled by passion and innovation, but even the brightest ideas hit roadblocks. Here’s why seasoned business consultants are *essential* for early-stage ventures: Avoi

“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran

AIDA Framework Always Delivers ? Attention, Interest, Desire, Action – the AIDA framework. It's not just marketing jargon; it's human psychology in action. Here's why it's timeless: 1. Attention: We're Wired to Notice → Cuts through noise

5 Mindset Shifts Every Startup Founder Need “Want to build a successful startup? It all starts with your mindset.” From Fear of Failure → Embrace Failure as Feedback “Every failure is a lesson. The faster you fail, the faster you learn.” From Pe

🚨 Critical Startup Metrics VCs look for ➨ When securing venture capital, 4 key metrics are essential at EVERY stage of a startup's growth: • Revenue • Net Burn Rate • Full-time Employee Headcount • Gross Margin ➨ Cash is king in early stages but

Largest Economies of the World as cited by the IMF. This is calculated on the basis of Purchasing Power Parity and not on GDP.

A strategy by Gucci's CEO, who reportedly burned $10 million worth of unsold luxury products to maintain the exclusivity of the brand. 🤯🔥 The decision to burn unsold products was part of Gucci’s broader strategy to protect its brand image. By de

trend of luxury brands entering the world of sports: * Luxury brands are increasingly partnering with athletes and sports teams to reach a broader audience and tap into the growing influence of athletes as cultural icons. * This trend is being dr