Back
CA Jasmeet Singh
In God We Trust, The... • 5m
How 🎬 CRED Ads Became More Famous Than the App Itself! Brand: CRED Ad Agencies: Early on with Tanmay Bhat & team, later multiple creative houses First Viral Year: 2020 (IPL Season) --- The Problem ❌ ✓Fintech ads were boring: ✓Talking about interest rates, cashback, payment deadlines = Zzzzz ✓No emotional connect ✓No reason to remember the brand! --- The Solution ✅ CRED flipped the script: ✓Wild, funny, completely unexpected ads ✓Old Bollywood and Cricket stars doing crazy stuff ✓Memorable taglines, not boring pitches --- Iconic Campaigns: ✓Rahul Dravid as “Indiranagar ka Gunda” ✓Govinda doing a retro dance ✓Anil Kapoor as a fitness freak ✓Neeraj Chopra as a Bollywood superstar auditioning ✓Jackie Shroff dancing with a parrot! --- Secret Sauce 🍯 ✓Shock + Nostalgia = Massive viral effect ✓Targeted young Indians who love irony + memes ✓Never "sold" the app directly → sold "vibe" and "coolness" ✓Ads were as much about entertainment as about finance --- The Big Win 🏆 CRED became a pop culture phenomenon Billions of impressions without boring people! Built brand trust without talking finance jargon --- Takeaway for Entrepreneurs ✨ If you can't sell a boring product — make it fun, make it unforgettable! Entertainment IS marketing.
Replies (2)
More like this
Recommendations from Medial
Vikas Acharya
Building WelBe| Entr... • 8m
The Man Who Sold Pixels – Alex Tew In 2005, a 21-year-old student, Alex Tew, wanted to pay for college but had no money. He launched The Million Dollar Homepage, selling ad space at $1 per pixel. The website became a sensation, and he sold all pixel
See More
Download the medial app to read full posts, comements and news.