In God We Trust, The...Ā ā¢Ā 4m
How š¬ CRED Ads Became More Famous Than the App Itself! Brand: CRED Ad Agencies: Early on with Tanmay Bhat & team, later multiple creative houses First Viral Year: 2020 (IPL Season) --- The Problem ā āFintech ads were boring: āTalking about interest rates, cashback, payment deadlines = Zzzzz āNo emotional connect āNo reason to remember the brand! --- The Solution ā CRED flipped the script: āWild, funny, completely unexpected ads āOld Bollywood and Cricket stars doing crazy stuff āMemorable taglines, not boring pitches --- Iconic Campaigns: āRahul Dravid as āIndiranagar ka Gundaā āGovinda doing a retro dance āAnil Kapoor as a fitness freak āNeeraj Chopra as a Bollywood superstar auditioning āJackie Shroff dancing with a parrot! --- Secret Sauce šÆ āShock + Nostalgia = Massive viral effect āTargeted young Indians who love irony + memes āNever "sold" the app directly ā sold "vibe" and "coolness" āAds were as much about entertainment as about finance --- The Big Win š CRED became a pop culture phenomenon Billions of impressions without boring people! Built brand trust without talking finance jargon --- Takeaway for Entrepreneurs ⨠If you can't sell a boring product ā make it fun, make it unforgettable! Entertainment IS marketing.
Building WelBe| Entr...Ā ā¢Ā 6m
The Man Who Sold Pixels ā Alex Tew In 2005, a 21-year-old student, Alex Tew, wanted to pay for college but had no money. He launched The Million Dollar Homepage, selling ad space at $1 per pixel. The website became a sensation, and he sold all pixel
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ā IF, "You are watching a negative viral post about your brand and Your brand just went viral for the wrong reasons!" š You have only 3 options, what would you choose? šcomment your answers #startup #business #startuplife #entrepreneurship
extraordinary is jus...Ā ā¢Ā 24d
A VERY NASTY APP STORE OPTIMISATION HACK i saw on X recently, itās to run ads of your app on your competitors brand/app name. and always bid on your own app brand name, or else when your app goes viral, people will use this ASO technique to run ads
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CRED Isnāt a Rewards App. Itās a Trojan Horse for Indiaās Affluent Most think CRED is just about paying credit card bills and earning points. But thatās just the bait. What CRED is really building is the most powerful gatekeeper for Indiaās top spe
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Parle-G Didnāt Just Sell BiscuitsāIt Sold Nostalgia. Whatās Your Brand Selling? Are you investing in branding that lasts or just spending on ads that fade? Letās build a brand that stands the test of time. Book a 1:1 call today! (Link in bio) #bra
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