In God We Trust, The... • 2m
How 🎬 CRED Ads Became More Famous Than the App Itself! Brand: CRED Ad Agencies: Early on with Tanmay Bhat & team, later multiple creative houses First Viral Year: 2020 (IPL Season) --- The Problem ❌ ✓Fintech ads were boring: ✓Talking about interest rates, cashback, payment deadlines = Zzzzz ✓No emotional connect ✓No reason to remember the brand! --- The Solution ✅ CRED flipped the script: ✓Wild, funny, completely unexpected ads ✓Old Bollywood and Cricket stars doing crazy stuff ✓Memorable taglines, not boring pitches --- Iconic Campaigns: ✓Rahul Dravid as “Indiranagar ka Gunda” ✓Govinda doing a retro dance ✓Anil Kapoor as a fitness freak ✓Neeraj Chopra as a Bollywood superstar auditioning ✓Jackie Shroff dancing with a parrot! --- Secret Sauce 🍯 ✓Shock + Nostalgia = Massive viral effect ✓Targeted young Indians who love irony + memes ✓Never "sold" the app directly → sold "vibe" and "coolness" ✓Ads were as much about entertainment as about finance --- The Big Win 🏆 CRED became a pop culture phenomenon Billions of impressions without boring people! Built brand trust without talking finance jargon --- Takeaway for Entrepreneurs ✨ If you can't sell a boring product — make it fun, make it unforgettable! Entertainment IS marketing.
Building WelBe| Entr... • 4m
The Man Who Sold Pixels – Alex Tew In 2005, a 21-year-old student, Alex Tew, wanted to pay for college but had no money. He launched The Million Dollar Homepage, selling ad space at $1 per pixel. The website became a sensation, and he sold all pixel
See MoreHelping brands scale... • 6m
Best ever marketing campaign by Old Spice! In 2010, Old Spice re-shaped its brand image with the "The Man Your Man Could Smell Like" campaign which featured Isaiah Mustafa. The humorous Super Bowl ad and viral YouTube videos shifted the brand’s ima
See MoreHelping Businesses E... • 3m
Parle-G Didn’t Just Sell Biscuits—It Sold Nostalgia. What’s Your Brand Selling? Are you investing in branding that lasts or just spending on ads that fade? Let’s build a brand that stands the test of time. Book a 1:1 call today! (Link in bio) #bra
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