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CA Jasmeet Singh

In God We Trust, The... • 5d

How 🎬 CRED Ads Became More Famous Than the App Itself! Brand: CRED Ad Agencies: Early on with Tanmay Bhat & team, later multiple creative houses First Viral Year: 2020 (IPL Season) --- The Problem ❌ ✓Fintech ads were boring: ✓Talking about interest rates, cashback, payment deadlines = Zzzzz ✓No emotional connect ✓No reason to remember the brand! --- The Solution ✅ CRED flipped the script: ✓Wild, funny, completely unexpected ads ✓Old Bollywood and Cricket stars doing crazy stuff ✓Memorable taglines, not boring pitches --- Iconic Campaigns: ✓Rahul Dravid as “Indiranagar ka Gunda” ✓Govinda doing a retro dance ✓Anil Kapoor as a fitness freak ✓Neeraj Chopra as a Bollywood superstar auditioning ✓Jackie Shroff dancing with a parrot! --- Secret Sauce 🍯 ✓Shock + Nostalgia = Massive viral effect ✓Targeted young Indians who love irony + memes ✓Never "sold" the app directly → sold "vibe" and "coolness" ✓Ads were as much about entertainment as about finance --- The Big Win 🏆 CRED became a pop culture phenomenon Billions of impressions without boring people! Built brand trust without talking finance jargon --- Takeaway for Entrepreneurs ✨ If you can't sell a boring product — make it fun, make it unforgettable! Entertainment IS marketing.

2 replies32 likes

Replies (2)

Vishu Bheda
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Medial • 5d

Com"AD"ian

1 replies1 like

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