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Saksham

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In the age of AI chatbots and deepfakes, can celebrities protect their digital identities? Bollywood icon Jackie Shroff's recent legal victory sheds light on the evolving landscape of personality rights. From unauthorized merchandise to AI-generated content, learn how this landmark case is reshaping the future of celebrity brand protection in the digital era. Discover what this means for public figures, businesses, and the entertainment industry at large.

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