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Siddharth Chopra

Tech | AI | Business • 23d

Why Yo Yo Honey Singh is a crazy genius? 🚀 Before 2010, rap and hip-hop struggled for mainstream acceptance in India. Then came Hirdesh Singh (Yo Yo Honey Singh), starting from his bedroom with no industry connections. From 2011-2014, he unleashed a storm of hits, changing the Indian music landscape and breaking records consistently. He cracked the code for popular taste like no one before. Even amidst massive controversies, FIRs, and potential bans over his lyrics, he dropped blockbusters like 'Party All Night', 'Blue Eyes', 'Desi Kalakar', and 'Dheere Dheere' during that very time. His sudden disappearance due to health left a void, yet his music remains inescapable at parties even today. But how did he achieve this massive success against the odds? What was the magic in his music and strategy? Why did the frequency of hits reduce later? And can he stage a full comeback? I've created a detailed case study exploring his journey right here: https://youtu.be/upKEz2rdLEc

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