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Lays' success stems from strategic marketing, localization, emotional branding, and a robust supply chain. By tailoring flavors to regional tastes (e.g., Magic Masala in India, Cucumber in China), Lays ensures deep consumer engagement. Campaigns like

𝗛𝗼𝘄 𝗱𝗶𝗱 𝗣𝘂𝗹𝘀𝗲 𝗧𝗼𝗳𝗳𝗲𝗲 𝗴𝗿𝗼𝘄 𝗶𝗻𝘁𝗼 𝗮 ₹𝟯𝟬𝟬 𝗰𝗿𝗼𝗿𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗿𝗼𝗺 𝗮 ₹𝟭 𝘁𝗼𝗳𝗳𝗲𝗲? Pulse Toffee was launched in 2015 by DS Group (Dharampal Satyapal Group), a legacy company founded in 1929 by Shri Dharampal

In 1999, PepsiCo had no clue that Kurkure would beat ITC and 3000 companies and become a 10,000 CR brand two decades later. Here is how they did it in five steps.👇 1. Unlike Western chips, Kurkure's masala-coated corn puffs created a distinct snack

Frooti Forever: The Childhood Drink That Grew Into a ₹1000+ Crore Icon Launched in 1985 by Parle Agro, Frooti wasn’t just a mango drink, it was a category disruptor. Packaged in an innovative Tetra Pak, Frooti became India’s first ready-to-drink man

7 Brutally Honest Insights on Indian Startups in 2025 1. AI Everywhere: Indian startups are leveraging AI like there's no tomorrow , they are just integrating AI in every step even when there's no proper use. It's a Buzz like " Dot-com Bubble" - Va

Here is why Zudio is more of a business case study than just a fashion brand. While others are burning crores in marketing and squeezing margins in retail, Zudio is quietly building an empire by doing the exact opposite. So how is Zudio able to sel

Hello, Mates And Medial User! Here is my Idea for *"ChaiGPT."* I'm looking to create a unique and memorable tea cafe experience that blends technology, creativity, and community vibes. If anyone is interested in partnering or investing in this ventur

Medial Pitchers (April 2024) Winners announcement : - After days of discussion and a final ranking by our esteemed VCs, the results are finally out. I’d like to thank the participants, our team and our judges Sarthak Singh from Accel and Anand Luni

Ayyappan R’s FirstClub Raises $8 Million in Funding FirstClub Technology Pvt. Ltd., founded by Ayyappan R, has successfully raised $8 million. This funding comes in a seed funding round led by Accel and RTP Global. The round also included participati

This secret startup became a profitable unicorn in just 6 months, but you might not have even heard its name. And yet, it made over ₹500 Cr last year without launching a single original product. Because all it does is acquire other startups and sca