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Welcome to OUT OF THE BOX MARKETING ! EP=33 (REDBULL) "Redbull gives you wings 🪽 " - FOR REAL 💀 In 2012,Redbull did something unthinkable and unique from traditional ads, They sent a actual human-Felix Baumgartner to space and made him jump from stratosphere (edge of atmosphere) back to earth. He was lifted upto 1,28,100 feet via a helium balloon THEN HE JUMPED ⚡️ The fall lasted for 4:20 minutes and history was made It wasn't just marketing, It was also a daring mission and a scientific advancement,Thanks to 5 years of Hard work --->Goals Achieved 1. First human to break the sound barrier without any engine 2. Highest manned Balloon flight 3. Longest freefall 4. Massive scientific Data collection 5. Watched live by 8million+ people (Broke records on YT) ---> Why this was a BiG Deal ? ● Engineering marvel: Custom pressure suit and mini balloon spacecraft ● Scientific contribution to Nasa and aerospace community ● Marketing Revolution: Not just boring buy my product ads They indirectly said "We are a adventure company & we also sell drinks on the side" 🤣 Not just Marketing, This was history and through this Redbull Brand image skyrocketed and it gained massive attention and hype 🪽📈 Like + follow + repost for more ! & Scroll Below for the video of the stunt.
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