INGENIOUS MARKETING!
#23 (Volvo)
"THE EPIC SPLIT"- One of Best Ads in History.
Context: Volvo highlighting the Precision and Stability of their Trucks
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Meet the man who donated 6120 CR worth of his shares to employees.
1. Born in a middle-class Brahmin family in Chennai, R Thyagarajan wanted to be financially independent. As he was looking for money, he saw an advertisement. 🤔
2. In 1961, New Ind