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Know it quick: Tavelโ€™s Hierarchy of Engagement - The model for building $1B+ companies. > Start with Level 1: Get users to complete the core actionโ€จ > Move to Level 2: Make the product better with use- users stay because they have more to loseโ€จ > R

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Aastha Anand

Startup | VC | Autom...ย โ€ขย 11h

Totally get that- not every product needs virality or loops. But when used right, Level 3 isnโ€™t manipulation- itโ€™s momentum. Itโ€™s not about hacking engagement. Itโ€™s about earning it, by delivering compounding value. The problem isnโ€™t the model- itโ€™s how some apply it. Tavelโ€™s model shows what can scale, not what must.โ€จ The key is intentionality:โ€จ๐Ÿ‘‰ Build loops that serve users, not just trap them.

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