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Know it quick: Tavel’s Hierarchy of Engagement - The model for building $1B+ companies. > Start with Level 1: Get users to complete the core action
 > Move to Level 2: Make the product better with use- users stay because they have more to lose
 > R

not every company needs to aim for a Level 3. This obsession with “self-perpetuating loops” is how we ended up with manipulative social platforms that prioritize engagement over ethics. Not every product needs to go viral...imo

Totally get that- not every product needs virality or loops. But when used right, Level 3 isn’t manipulation- it’s momentum. It’s not about hacking engagement. It’s about earning it, by delivering compounding value. The problem isn’t the model- it’s