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A 6-minute delivery target may significantly endanger the lives of delivery personnel, especially considering the unpredictable and congested traffic conditions in Indian cities. Instead of chasing ultra fast timelines, companies must prioritize the quality and safety of deliveries, ensuring that customer service does not come at the cost of human lives. Numerous tragic incidents have already occurred, resulting in the unfortunate deaths of many delivery executives. These cases serve as sobering reminders that speed-driven models, if not carefully managed, can have fatal consequences. Hence, it is imperative for companies to adopt a more responsible and humane approach to last mile logistics.
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