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Harshit tiwari
Be optimistic • 24d
Why Your Brand story is about as memorable as plain toast . Let's be honest - most brand stories are about as exciting as watching paint dry . You scroll past them on LinkedIn. You skip them on Instagram. And you definitely forget them faster than your neighbor’s WiFi password. ✅ The problem? We’re trying too hard to sound smart… when we should be trying to feel human. ✅ Here’s the truth: The stories people remember aren’t the ones with big words and corporate jargon. They’re the ones that slap you in the feels. Like: • “Prove your high school bully wrong.” • “Never be the person who gets left out of the group photo.” • “Feel like a boss even when you’re just ordering a sandwich.” ✅ Case in point: Airbnb didn’t say “We offer unique, cost-effective accommodation solutions.” They said “Belong Anywhere.” And we all went, “Damn, take my money.” Your brand story should do the same. It should make people laugh, cry, or at the very least, nod aggressively while drinking their coffee. ✅ So, here’s your challenge this week: If your brand story feels like plain toast, it’s time to butter it up. •Add humor. •Add drama. •Add that one weird uncle story everyone in your family knows. • Because forgettable is a death sentence in marketing. And unstoppable? Well, unstoppable gets shared, screenshotted, and accidentally sent to group chats. Want me to roast your current brand story (with love)? Reply with “Roast Me” — I’m ready.
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