Why Your Brand story is about as memorable as plain toast . Let's be honest - most brand stories are about as exciting as watching paint dry . You scroll past them on LinkedIn. You skip them on Instagram. And you definitely forget them faster than your neighborās WiFi password. ā The problem? Weāre trying too hard to sound smart⦠when we should be trying to feel human. ā Hereās the truth: The stories people remember arenāt the ones with big words and corporate jargon. Theyāre the ones that slap you in the feels. Like: ⢠āProve your high school bully wrong.ā ⢠āNever be the person who gets left out of the group photo.ā ⢠āFeel like a boss even when youāre just ordering a sandwich.ā ā Case in point: Airbnb didnāt say āWe offer unique, cost-effective accommodation solutions.ā They said āBelong Anywhere.ā And we all went, āDamn, take my money.ā Your brand story should do the same. It should make people laugh, cry, or at the very least, nod aggressively while drinking their coffee. ā So, hereās your challenge this week: If your brand story feels like plain toast, itās time to butter it up. ā¢Add humor. ā¢Add drama. ā¢Add that one weird uncle story everyone in your family knows. ⢠Because forgettable is a death sentence in marketing. And unstoppable? Well, unstoppable gets shared, screenshotted, and accidentally sent to group chats. Want me to roast your current brand story (with love)? Reply with āRoast Meā ā Iām ready.
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