Be optimisticย โขย 8m
Ever wondered how a simple brand story can turn a business into a global movement? Let's talk about Airbnb's iconic "Belong Anywhere" campaign. In 2014, Airbnb did something bold. They stopped being just a home rental platform... and started selling something much bigger: belonging. โ The idea was simple but powerful: Wherever you travel, you deserve to feel at home. They asked one honest, human question: "Where do you belong?" And just like that - they weren't competing with hotels anymore. They were creating a movement. โ The strategy? They tapped into one of the strongest human emotions: the need for connection โข Using a mix of: โข Emotional storytelling โข Real host and guest stories โข A Hook-Story-Offer framework that made you feel something And it worked. People weren't just booking stays - they were joining a community. โ S.M.A.R.T. goals? Nailed it. Specific, measurable, achievable, relevant, and timed to perfection. Platforms? TV, Instagram, YouTube, billboards, live events. Everywhere their people were. The lesson for us marketers? Stop selling products. Start selling emotions. Connect with what people crave deep down. If your brand can make people feel something, you're not just a business anymore. You're a movement. And that's a story worth belonging to. Which brand story stuck with you like this? Drop it in the comments and would love to see which campaigns shaped your perspective. Day 1/100 Marketing Story

Inspire. Innovate. S...ย โขย 8m
Business tips #8 How to Stand Out in a Competitive Market ๐ก Too much competition? Hereโs how to be different: โ 1. Build a Strong Personal Brand โ People trust people, not faceless businesses. Show your story & expertise! โ 2. Niche Down โ Instea
See MoreWill become a inspir...ย โขย 5m
โFrom Customers to Believers: Tribe-Building Strategies That Create Brand Movementsโ Tribe-building is about creating a community around your brand, not just selling to customers. People crave belongingโand smart brands tap into this by building ide
See MoreBrand Designerย โขย 2m
People donโt remember logos. They remember stories. A brand without a story is just another service provider. A brand with a story becomes unforgettable. Why story works in branding: Emotion over logic - Clients connect with meaning, not just visu
See More
Thatmoonemojiguy ๐ย โขย 6m
Startup Story ๐ | The Man Who Sold Water in a Desert 2009. A man walks into a room full of VCs. His pitch? โI want to sell bottled waterโฆ for Rs. 20... on the streets of India.โ They laugh. โWhoโll pay for something they can get free from a tap?โ
See More

Engineer | Entrepren...ย โขย 3m
Four friends. One broken industry. A spark of rebellion. Thatโs how Warby Parker was born. ๐ The problem? Glasses cost hundreds. Choices were stale. A handful of giants dictated prices, designs, and margins. Customers had no say. Neil Blumenthal,
See Moreย โขย
Medialย โขย 6m
Many say starting a new company is hard, then there are people who say making it successful is hard, and then there are people who say scaling it is hard. But I say ๐๐๐๐จ๐ฆ๐ข๐ง๐ ๐ฉ๐ซ๐จ๐๐ข๐ญ๐๐๐ฅ๐ is hard. It took Uber 14, Airbnb 14, Amazon 9
See MoreDownload the medial app to read full posts, comements and news.