Be optimistic • 2m
Ever wondered how a simple brand story can turn a business into a global movement? Let's talk about Airbnb's iconic "Belong Anywhere" campaign. In 2014, Airbnb did something bold. They stopped being just a home rental platform... and started selling something much bigger: belonging. ✅ The idea was simple but powerful: Wherever you travel, you deserve to feel at home. They asked one honest, human question: "Where do you belong?" And just like that - they weren't competing with hotels anymore. They were creating a movement. ✅ The strategy? They tapped into one of the strongest human emotions: the need for connection • Using a mix of: • Emotional storytelling • Real host and guest stories • A Hook-Story-Offer framework that made you feel something And it worked. People weren't just booking stays - they were joining a community. ✅ S.M.A.R.T. goals? Nailed it. Specific, measurable, achievable, relevant, and timed to perfection. Platforms? TV, Instagram, YouTube, billboards, live events. Everywhere their people were. The lesson for us marketers? Stop selling products. Start selling emotions. Connect with what people crave deep down. If your brand can make people feel something, you're not just a business anymore. You're a movement. And that's a story worth belonging to. Which brand story stuck with you like this? Drop it in the comments and would love to see which campaigns shaped your perspective. Day 1/100 Marketing Story
A guy with lot's of ... • 1m
Startup Story 🌝 | The Man Who Sold Water in a Desert 2009. A man walks into a room full of VCs. His pitch? “I want to sell bottled water… for Rs. 20... on the streets of India.” They laugh. “Who’ll pay for something they can get free from a tap?”
See MorePassionate about Pos... • 4m
Netflix didn’t just beat Blockbuster—they exploited its biggest weakness. In 2000, Blockbuster made $800M from late fees. Customers hated them. Netflix saw an opportunity. Instead of charging per rental, they launched a $19.99/month unlimited plan.
See MoreHammer it until you ... • 24d
🚀 3 AM. Coffee Cold. Burn Rate Unknown. It was the third time that week I asked myself: "Where’s all the cash going?" We were building a startup with passion. Clients were trickling in. Revenues were rising. But somehow — the bank balance told a di
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