🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥
Login

Back

Ansh Kadam

Founder & CEO at Bui... • 2d

Here is why Hyundai is more of a genius marketer than just a car manufacturer. Because Kia Seltos and Hyundai Creta are the exact same cars underneath. Same chassis. Same engine. Same gearbox. Even manufactured in the same factory. Why? Because Hyundai actually owns Kia. But then… why is the same company competing against itself in the market? Well, it’s a brilliant brand strategy. You see, while Hyundai plays the role of the trustworthy family brand, Kia is positioned as the edgy, youth-focused alternative with sleek design, loaded features, and bold styling. So, if you’re a family man, you go for Creta. If you’re a young, feature-loving driver, you lean towards Seltos. You think you’re choosing between two different options. But Hyundai wins either way. And the best part? Since both brands share R&D, factories, and even suppliers, Hyundai enjoys massive cost savings and even higher profit margins. This strategy is called brand differentiation, a classic move also played by PepsiCo, which owns both Lay’s and Uncle Chips. So while you debate for days on which brand to choose, they win both ways. Actionable takeaway: ↗️If you’re building a product or brand, think like Hyundai. ↗️Don't just make one offer—create multiple variations for different customer types, even if they’re powered by the same engine. ↗️It’s not about how many products you have, but how many customer minds you occupy. For more insights on business strategy and startup growth, subscribe to our newsletter through the link in the comments 👇

3 replies7 likes
Replies (3)

More like this

Recommendations from Medial

Image Description
Image Description

Jaswanth Jegan

Founder-Hexpertify.c... • 11m

“A Car Showroom Inside a Bus” WEIRD Marketing Strategy #8 Inspired by the Latin folklore of selling everything on public transport buses, Ogilvy El Salvador created “The first car-showroom inside a bus” for KIA Motors. This professional campaign t

See More
6 replies21 likes
1

Shailesh Charan

Sophisticated in you... • 1m

YOU DIDN’T COME THIS FAR JUST TO STAY THE SAME!⚠️ Growth isn’t supposed to be comfortable. If you’re still thinking the same, moving the same, and living the same—then what was the point of all that work? Keep pushing, and never stop. The best vers

See More
0 replies2 likes
Image Description
Image Description

Aditya

I am > I was . • 9m

See the same review at same date and the difference is in only usage time and name . What do you think about this . Is this a strategy or what clarify it ..

6 replies8 likes
1
Image Description
Image Description

Dr Saurav singh

Doctor by profession... • 1m

Indian consumers don’t care about Made in India, China, or Japan—they just want great products at reasonable prices. Look at the market: Chinese phones dominate 🇨🇳📱 Maruti, Kia, Hyundai lead in auto 🚗 Samsung, Mi rule electronics 🔌 Quality

See More
4 replies28 likes
3
Image Description
Image Description

Nawal

Hope , I can Help yo... • 4m

Not criticizing the brand, but the advertising strategy is tone-deaf. Let's prioritize human dignity!

9 replies4 likes
Image Description
Image Description

SHIV DIXIT

CHAIRMAN - BITE INDU... • 9m

Viral Marketing Strategy - 14 “ Ambush marketing strategy ” Example — let's suppose Brand Y is the main sponsor of the event, but brand X uses advertising tactics in the event, making it look like brand X is the main sponsor of the event by compe

See More
5 replies17 likes
2
Anonymous
Image Description
Image Description

Anonymous

Hey I am on Medial • 12m

Planing to start a skin care brand, can you please suggest one or two niche for the same?

3 replies7 likes
Anonymous
Image Description
Image Description

Anonymous

Hey I am on Medial • 1y

Can you mention Problems you face while shopping clothes. I like to buy certain clothes example I like wearing oxford shirts Or Giza cotton shirts. Suppose I bought it from certain brand and loved it but if I want to buy the same Kind of shirt again

See More
5 replies8 likes

Vishu Bheda

 • 

Medial • 6m

Before: You’re the average of the company you keep. Now: You’re the average of the content that influences you.

0 replies5 likes
Image Description
Image Description

Ketan Sojitra SMEDOST

 • 

Gujarathi Empire Group • 4m

A real brand is an experience, a journey—here’s what truly defines it: 📌 Emotional Connection: Your brand is the feelings you evoke, the bonds you create. It's about resonating deeply with your audience. 📌Memorable Experiences: It’s not just abou

See More
3 replies2 likes
1

Download the medial app to read full posts, comements and news.