Back
Ansh Kadam
Founder & CEO at Bui... • 2m
Here is why Hyundai is more of a genius marketer than just a car manufacturer. Because Kia Seltos and Hyundai Creta are the exact same cars underneath. Same chassis. Same engine. Same gearbox. Even manufactured in the same factory. Why? Because Hyundai actually owns Kia. But then… why is the same company competing against itself in the market? Well, it’s a brilliant brand strategy. You see, while Hyundai plays the role of the trustworthy family brand, Kia is positioned as the edgy, youth-focused alternative with sleek design, loaded features, and bold styling. So, if you’re a family man, you go for Creta. If you’re a young, feature-loving driver, you lean towards Seltos. You think you’re choosing between two different options. But Hyundai wins either way. And the best part? Since both brands share R&D, factories, and even suppliers, Hyundai enjoys massive cost savings and even higher profit margins. This strategy is called brand differentiation, a classic move also played by PepsiCo, which owns both Lay’s and Uncle Chips. So while you debate for days on which brand to choose, they win both ways. Actionable takeaway: ↗️If you’re building a product or brand, think like Hyundai. ↗️Don't just make one offer—create multiple variations for different customer types, even if they’re powered by the same engine. ↗️It’s not about how many products you have, but how many customer minds you occupy. For more insights on business strategy and startup growth, subscribe to our newsletter through the link in the comments 👇
Replies (3)
More like this
Recommendations from Medial
EVINDIA
Stay updated with th... • 25d
Tata Harrier EV vs Hyundai Creta EV: Who Will Lead the Premium Electric SUV Race in India? . . Here’s how they stack up across performance, range, tech, and value: 1. Battery & Range - Tata Harrier EV: 65 kWh battery | Up to 500+km MIDC range - Hyu
See More
Jaswanth Jegan
Founder-Hexpertify.c... • 1y
“A Car Showroom Inside a Bus” WEIRD Marketing Strategy #8 Inspired by the Latin folklore of selling everything on public transport buses, Ogilvy El Salvador created “The first car-showroom inside a bus” for KIA Motors. This professional campaign t
See More
Dr Saurav singh
Doctor by profession... • 4m
Indian consumers don’t care about Made in India, China, or Japan—they just want great products at reasonable prices. Look at the market: Chinese phones dominate 🇨🇳📱 Maruti, Kia, Hyundai lead in auto 🚗 Samsung, Mi rule electronics 🔌 Quality
See More
Shailesh Charan
Sophisticated in you... • 4m
YOU DIDN’T COME THIS FAR JUST TO STAY THE SAME!⚠️ Growth isn’t supposed to be comfortable. If you’re still thinking the same, moving the same, and living the same—then what was the point of all that work? Keep pushing, and never stop. The best vers
See More
SHIV DIXIT
CHAIRMAN - BITEX IND... • 1y
Viral Marketing Strategy - 14 “ Ambush marketing strategy ” Example — let's suppose Brand Y is the main sponsor of the event, but brand X uses advertising tactics in the event, making it look like brand X is the main sponsor of the event by compe
See More
Download the medial app to read full posts, comements and news.