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Ansh Kadam
Founder & CEO at Bui... • 3m
Here is why Hyundai is more of a genius marketer than just a car manufacturer. Because Kia Seltos and Hyundai Creta are the exact same cars underneath. Same chassis. Same engine. Same gearbox. Even manufactured in the same factory. Why? Because Hyundai actually owns Kia. But then… why is the same company competing against itself in the market? Well, it’s a brilliant brand strategy. You see, while Hyundai plays the role of the trustworthy family brand, Kia is positioned as the edgy, youth-focused alternative with sleek design, loaded features, and bold styling. So, if you’re a family man, you go for Creta. If you’re a young, feature-loving driver, you lean towards Seltos. You think you’re choosing between two different options. But Hyundai wins either way. And the best part? Since both brands share R&D, factories, and even suppliers, Hyundai enjoys massive cost savings and even higher profit margins. This strategy is called brand differentiation, a classic move also played by PepsiCo, which owns both Lay’s and Uncle Chips. So while you debate for days on which brand to choose, they win both ways. Actionable takeaway: ↗️If you’re building a product or brand, think like Hyundai. ↗️Don't just make one offer—create multiple variations for different customer types, even if they’re powered by the same engine. ↗️It’s not about how many products you have, but how many customer minds you occupy. For more insights on business strategy and startup growth, subscribe to our newsletter through the link in the comments 👇
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