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Vishu Bheda
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Medial • 1m
𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲’𝘀 𝗵𝘆𝗽𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 “𝗠𝗮𝗸𝗲 𝗜𝗻 𝗜𝗻𝗱𝗶𝗮.” But the smartest founders? They’re not building factories. They’re building what factories 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐬𝐮𝐫𝐯𝐢𝐯𝐞. → Software → Finance tools → HR systems → Supply chain tech Because here’s the truth: 𝐅𝐚𝐜𝐭𝐨𝐫𝐢𝐞𝐬 𝐝𝐨𝐧’𝐭 𝐧𝐞𝐞𝐝 𝐦𝐨𝐫𝐞 𝐦𝐚𝐜𝐡𝐢𝐧𝐞𝐬. 𝐓𝐡𝐞𝐲 𝐧𝐞𝐞𝐝 𝐦𝐨𝐫𝐞 𝐛𝐫𝐚𝐢𝐧𝐬. 𝗪𝗵𝗮𝘁 𝗡𝗼 𝗢𝗻𝗲 𝗧𝗲𝗹𝗹𝘀 𝗬𝗼𝘂: India has over 𝟔.𝟑 𝐜𝐫𝐨𝐫𝐞 𝐌𝐒𝐌𝐄𝐬. But most of them still run on: → WhatsApp for operations → Excel sheets for tracking → Cash payments for salaries → Paper registers for attendance There’s chaos. And in chaos — lies opportunity. 𝗪𝗵𝗮𝘁 𝗦𝗺𝗮𝗿𝘁 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗔𝗿𝗲 𝗗𝗼𝗶𝗻𝗴: They’re not chasing the 𝐠𝐥𝐚𝐦𝐨𝐫𝐨𝐮𝐬 𝐬𝐭𝐮𝐟𝐟. They’re solving the 𝐛𝐨𝐫𝐢𝐧𝐠 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬 factories face every day: → “How do I manage 300 workers?” → “Where’s my raw material stuck?” → “How do I get a small business loan?” → “How do I track orders without Excel hell?” These are billion-dollar questions. 𝗥𝗲𝗮𝗹 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗔𝗹𝗿𝗲𝗮𝗱𝘆 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗧𝗵𝗶𝘀 𝗚𝗮𝗺𝗲: → 𝐎𝐟𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 — supplies materials + gives loans to factories. Now valued at $5B. → 𝐙𝐮𝐩𝐞𝐫𝐥𝐲 — helps factories hire blue-collar workers. → 𝐊𝐚𝐫𝐤𝐡𝐚𝐧𝐚.𝐢𝐨 — makes manufacturing easy, without owning a factory. → 𝐎𝐤𝐂𝐫𝐞𝐝𝐢𝐭 — turned paper-based ledgers into digital books for MSMEs. None of them built factories. But now, factories can’t work without them. 𝗧𝗵𝗲 𝗙𝗶𝗻𝗮𝗹 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: In every gold rush, It wasn’t the miners who got rich. It was the ones who sold shovels. 𝐈𝐧𝐝𝐢𝐚’𝐬 𝐦𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠 𝐛𝐨𝐨𝐦 𝐢𝐬 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐠𝐨𝐥𝐝 𝐫𝐮𝐬𝐡. 𝐀𝐧𝐝 “𝐩𝐢𝐜𝐤𝐬 & 𝐬𝐡𝐨𝐯𝐞𝐥𝐬” = 𝐒𝐚𝐚𝐒, 𝐭𝐨𝐨𝐥𝐬, 𝐟𝐢𝐧𝐚𝐧𝐜𝐞, 𝐇𝐑. Want to win in 2025? 𝐃𝐨𝐧’𝐭 𝐛𝐮𝐢𝐥𝐝 𝐟𝐚𝐜𝐭𝐨𝐫𝐢𝐞𝐬. 𝐁𝐮𝐢𝐥𝐝 𝐟𝐨𝐫 𝐟𝐚𝐜𝐭𝐨𝐫𝐢𝐞𝐬. 𝗦𝗼𝘂𝗿𝗰𝗲𝘀: → Indus Valley Report 2025 (Blume Ventures) → MSME Ministry of India → Matrix India & Accel MSME Reports
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