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Vishu Bheda
•

Medial • 29d

𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲’𝘀 𝗵𝘆𝗽𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 “𝗠𝗮𝗸𝗲 𝗜𝗻 𝗜𝗻𝗱𝗶𝗮.” But the smartest founders? They’re not building factories. They’re building what factories 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐬𝐮𝐫𝐯𝐢𝐯𝐞. → Software → Finance tools → HR systems → Supply chain tech Because here’s the truth: 𝐅𝐚𝐜𝐭𝐨𝐫𝐢𝐞𝐬 𝐝𝐨𝐧’𝐭 𝐧𝐞𝐞𝐝 𝐦𝐨𝐫𝐞 𝐦𝐚𝐜𝐡𝐢𝐧𝐞𝐬. 𝐓𝐡𝐞𝐲 𝐧𝐞𝐞𝐝 𝐦𝐨𝐫𝐞 𝐛𝐫𝐚𝐢𝐧𝐬. 𝗪𝗵𝗮𝘁 𝗡𝗼 𝗢𝗻𝗲 𝗧𝗲𝗹𝗹𝘀 𝗬𝗼𝘂: India has over 𝟔.𝟑 𝐜𝐫𝐨𝐫𝐞 𝐌𝐒𝐌𝐄𝐬. But most of them still run on: → WhatsApp for operations → Excel sheets for tracking → Cash payments for salaries → Paper registers for attendance There’s chaos. And in chaos — lies opportunity. 𝗪𝗵𝗮𝘁 𝗦𝗺𝗮𝗿𝘁 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗔𝗿𝗲 𝗗𝗼𝗶𝗻𝗴: They’re not chasing the 𝐠𝐥𝐚𝐦𝐨𝐫𝐨𝐮𝐬 𝐬𝐭𝐮𝐟𝐟. They’re solving the 𝐛𝐨𝐫𝐢𝐧𝐠 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬 factories face every day: → “How do I manage 300 workers?” → “Where’s my raw material stuck?” → “How do I get a small business loan?” → “How do I track orders without Excel hell?” These are billion-dollar questions. 𝗥𝗲𝗮𝗹 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗔𝗹𝗿𝗲𝗮𝗱𝘆 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗧𝗵𝗶𝘀 𝗚𝗮𝗺𝗲: → 𝐎𝐟𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 — supplies materials + gives loans to factories. Now valued at $5B. → 𝐙𝐮𝐩𝐞𝐫𝐥𝐲 — helps factories hire blue-collar workers. → 𝐊𝐚𝐫𝐤𝐡𝐚𝐧𝐚.𝐢𝐨 — makes manufacturing easy, without owning a factory. → 𝐎𝐤𝐂𝐫𝐞𝐝𝐢𝐭 — turned paper-based ledgers into digital books for MSMEs. None of them built factories. But now, factories can’t work without them. 𝗧𝗵𝗲 𝗙𝗶𝗻𝗮𝗹 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: In every gold rush, It wasn’t the miners who got rich. It was the ones who sold shovels. 𝐈𝐧𝐝𝐢𝐚’𝐬 𝐦𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠 𝐛𝐨𝐨𝐦 𝐢𝐬 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐠𝐨𝐥𝐝 𝐫𝐮𝐬𝐡. 𝐀𝐧𝐝 “𝐩𝐢𝐜𝐤𝐬 & 𝐬𝐡𝐨𝐯𝐞𝐥𝐬” = 𝐒𝐚𝐚𝐒, 𝐭𝐨𝐨𝐥𝐬, 𝐟𝐢𝐧𝐚𝐧𝐜𝐞, 𝐇𝐑. Want to win in 2025? 𝐃𝐨𝐧’𝐭 𝐛𝐮𝐢𝐥𝐝 𝐟𝐚𝐜𝐭𝐨𝐫𝐢𝐞𝐬. 𝐁𝐮𝐢𝐥𝐝 𝐟𝐨𝐫 𝐟𝐚𝐜𝐭𝐨𝐫𝐢𝐞𝐬. 𝗦𝗼𝘂𝗿𝗰𝗲𝘀: → Indus Valley Report 2025 (Blume Ventures) → MSME Ministry of India → Matrix India & Accel MSME Reports

8 replies37 likes

Replies (8)

Garvit Singh

Co-Founder & CEO, Co... • 29d

The point about MSME using Whatsapp for operations and paper registers is so true. I see so many of them around me using these manual and highly inefficient methods. The key is to make them realise the kind of efficiency levels that software solutions can provide them and then sell them your solutions. This way both of you will grow. Great post!

1 replies3 likes

Satya Modi

Hey I am on Medial • 29d

This is gold. Build for factories, not inside them.

1 replies2 likes

VisionaryHub

Inspiring Tomorrow’s... • 29d

SaaS is becoming the backbone of manufacturing.

1 replies2 likes

Anonymous 1

Hey I am on Medial • 29d

Agreed, Factories don’t need more machines — they need better tools.

1 replies2 likes

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