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Nupur Tevatiya
India's AI Filmmakin... • 9d
💻 Startups used to chase ownership. Now they’re chasing flexibility. In the heart of India’s digital economy, there’s a quiet shift happening: More and more startups and MSMEs are choosing to lease laptops instead of buying them. This isn’t just about saving money. It’s about building with agility. Think about it: -You’re onboarding 15 people in 2 weeks. -Your team is working across 3 cities and 2 time zones. -You need top-tier hardware — but not the capital drain or maintenance headaches. Enter: laptop leasing. It’s catching on fast for reasons that go beyond cost: 🔁 Built-in upgrade cycles 🧰 Maintenance handled by providers ⚡ Rapid scaling without procurement chaos 🧠 Pay for what you use — not what sits in storage And it’s not just VC-backed startups. India’s 63M+ MSMEs, gig workers, freelancers, and even creators are leaning into this new model. Platforms like Rentomojo and Furlenco are already onboarding non-traditional users — from design students to solopreneurs. Because in 2025, you don’t need to own tech to use it like a pro. 📈 Analysts expect this sector to grow at 15%+ CAGR in the next five years — and it’s easy to see why. As hybrid work becomes standard and MSME digitisation accelerates, leasing isn’t just a workaround. It’s becoming the default. 🔑 Because in this economy, flexibility isn’t a luxury. It’s infrastructure.
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