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Kiran Sugathan

Surviving against th... • 3m

Question for the room: Can a domain name do the conversion work before the product even shows up? I recently acquired chat.now — and it’s made me rethink how we value digital real estate. It’s not a brand. It’s not clever. It’s just what the user a

Sayan Ghosh
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OG Capital • 3m

It definitely makes it easier. You are thinking in the right direction

Kiran Sugathan

Surviving against th... • 3m

Appreciate it, Sayan. By the way, a new top-level domain, .now, quietly went live in Q4 2024. Curious to hear your thoughts on what that might mean for the future of digital identity and brand positioning. Personally feel it’s a powerful marketing CTA—works on multiple levels. It’s a psychological trigger, creates ease, feels seamless, and could simplify global campaigns. Almost like a built-in prompt to act. Canva’s already live with canva.now (redirects to canva.com). Checked who.is and noticed Zomato’s quietly picked up zomato.now, blinkit.now, and district.now. Seems like early moves are already in play.

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