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Shrinivas Pawar
Built 10 startups an... • 23d
What if fashion delivered faster than food? That’s exactly what Newme is doing — quietly rewriting the rules of fast fashion in India with a delivery speed that turns heads. Launched in 2022, Newme isn’t just another Gen Z fashion brand — it’s building the country’s first 60-minute delivery model for fashion. While other brands take 3–5 days to deliver an outfit, Newme is making sure it reaches your door before your next class, date, or party. No waiting. No anxiety. Just fashion on demand. It started with a bold idea: if groceries and food can reach in minutes, why can’t fashion? So they built the backend to make it happen — urban dark stores, a tightly integrated logistics network, and real-time inventory placement based on trend demand. First tested as a 90-minute pilot in Delhi-NCR, their upgraded “Newme Zip” service is now live in Bengaluru, offering clothes delivered in under 1 hour — a first in Indian retail. This isn’t a gimmick — it’s the core of how Newme plans to scale. With every city they enter, they set up mini fulfillment hubs and optimize local demand. Your city’s trending styles? Already stocked nearby before you hit “order.” While most Indian fashion players compete on catalog size or influencer buzz, Newme is betting on speed as the differentiator — creating instant access to trend-driven fashion, even faster than global giants like Shein or Urbanic. In an age where attention spans are shrinking and instant gratification rules, Newme isn’t just fast fashion — it’s fashion that races time.
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