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Shrinivas Pawar

Built 10 startups an...ย โ€ขย 1d

What if fashion delivered faster than food? Thatโ€™s exactly what Newme is doing โ€” quietly rewriting the rules of fast fashion in India with a delivery speed that turns heads. Launched in 2022, Newme isnโ€™t just another Gen Z fashion brand โ€” itโ€™s building the countryโ€™s first 60-minute delivery model for fashion. While other brands take 3โ€“5 days to deliver an outfit, Newme is making sure it reaches your door before your next class, date, or party. No waiting. No anxiety. Just fashion on demand. It started with a bold idea: if groceries and food can reach in minutes, why canโ€™t fashion? So they built the backend to make it happen โ€” urban dark stores, a tightly integrated logistics network, and real-time inventory placement based on trend demand. First tested as a 90-minute pilot in Delhi-NCR, their upgraded โ€œNewme Zipโ€ service is now live in Bengaluru, offering clothes delivered in under 1 hour โ€” a first in Indian retail. This isnโ€™t a gimmick โ€” itโ€™s the core of how Newme plans to scale. With every city they enter, they set up mini fulfillment hubs and optimize local demand. Your cityโ€™s trending styles? Already stocked nearby before you hit โ€œorder.โ€ While most Indian fashion players compete on catalog size or influencer buzz, Newme is betting on speed as the differentiator โ€” creating instant access to trend-driven fashion, even faster than global giants like Shein or Urbanic. In an age where attention spans are shrinking and instant gratification rules, Newme isnโ€™t just fast fashion โ€” itโ€™s fashion that races time.

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