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Kiran Sugathan
Surviving against th... • 2m
Question for the room: Can a domain name do the conversion work before the product even shows up? I recently acquired chat.now — and it’s made me rethink how we value digital real estate. It’s not a brand. It’s not clever. It’s just what the user already wants to do. Whether it’s live support, AI, dating, adult, or therapy — “chat now” is the action. The domain just completes the loop. Yes, .com will always be king — and domains like chat.com have gone for ~$15.5M. But I’m wondering… when the domain matches intent + timing this precisely, can it compete? So I’m asking: Can clarity + behavior ever outweigh extension? Have you seen domains that convert because they’re exactly what the user wants? And genuinely — how would you value a domain like chat.now? Would love to hear what this group thinks — especially folks who live at the intersection of product, growth, naming, and behavior.
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