Question for the room: Can a domain name do the conversion work before the product even shows up? I recently acquired chat.now โ and itโs made me rethink how we value digital real estate. Itโs not a brand. Itโs not clever. Itโs just what the user already wants to do. Whether itโs live support, AI, dating, adult, or therapy โ โchat nowโ is the action. The domain just completes the loop. Yes, .com will always be king โ and domains like chat.com have gone for ~$15.5M. But Iโm wonderingโฆ when the domain matches intent + timing this precisely, can it compete? So Iโm asking: Can clarity + behavior ever outweigh extension? Have you seen domains that convert because theyโre exactly what the user wants? And genuinely โ how would you value a domain like chat.now? Would love to hear what this group thinks โ especially folks who live at the intersection of product, growth, naming, and behavior.
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