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Kiran Sugathan

Surviving against th...ย โ€ขย 1m

Question for the room: Can a domain name do the conversion work before the product even shows up? I recently acquired chat.now โ€” and itโ€™s made me rethink how we value digital real estate. Itโ€™s not a brand. Itโ€™s not clever. Itโ€™s just what the user already wants to do. Whether itโ€™s live support, AI, dating, adult, or therapy โ€” โ€œchat nowโ€ is the action. The domain just completes the loop. Yes, .com will always be king โ€” and domains like chat.com have gone for ~$15.5M. But Iโ€™m wonderingโ€ฆ when the domain matches intent + timing this precisely, can it compete? So Iโ€™m asking: Can clarity + behavior ever outweigh extension? Have you seen domains that convert because theyโ€™re exactly what the user wants? And genuinely โ€” how would you value a domain like chat.now? Would love to hear what this group thinks โ€” especially folks who live at the intersection of product, growth, naming, and behavior.

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