Case Study: PhonePe – India's UPI Leader
Founded in 2015, PhonePe dominates India's digital payments landscape.
Stats:
Users: 350M+ registered
Market Share: 40%+ of UPI transactions
Business Model: Transactions, financial services, advertising.
R
Adani's eyes on UPI
Ambani's eyes on UPI
But these guys don't know what to offer customers other than what existing giants are offering.
Everyone knows UPI is big and wants a share of the cake but no one knows how to build a consumer/user-centric pla
Can logo be made of two completely contrasting colours, and what are some points to consider while designing a logo, considering the colour psychology in refrence to educational brand?
ONE INTERESTING OBSERVATION SERIES
DAY #2
With the surge in digital payments, UPI has become the most popular payment method in India. However, it's also the most targeted by fraudsters. In 2022, UPI accounted for a staggering 55% of all fraud case
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