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Hi Shrinivas, First of all, ensure that your quality is top-notch because in the saree business, trust and relationships matter a lot. Since many shopkeepers already have suppliers, breaking into the market will require extra effort. Here are some strategies that might help: 1. Start making Instagram reels and build a strong profile to showcase your collection. If you're comfortable, explore selling through Meesho or Instagram itself. 2. Also focus on smaller town and village retailers around Pune who may be open to new suppliers. 3. If possible, provide samples or offer to keep your sarees on display at shops. If they sell, replenish the stock and collect payment accordingly. This way, shopkeepers take minimal risk while you build trust. Consistency and persistence are key in this business. Keep trying, and once shopkeepers see demand for your sarees, they will start buying in bulk. Let me know if you need any more suggestions!

Maybe offer at lower price?

understand what is it that stops them.buying from you... 1. is it credit period 2. is it the price 3. is it the quality since you have mentioned that your competitors have their own manufacturing unit. I assume that all the above reason contribute to low sales. solution. you have opportunity to go retail online with you wholesale pricing. you can work on the margin and start creating reels on Instagram. use all the ecommerce website and sell it pan India research markets in other states, cities and villages and focus on those markets where you have an advantage. set up your own shops in some cities and start selling retail with exclusive benefits like one to one free. reach out to institutions that promote salary as dress code and target them

Target new stores.. because old stores owner never directly purchase from you . when some stores purchase then automatically sometimes later they start purchase.

find out right customer

You’ll HAVE to give a competitive incentive in the beginning. That’s the bloody rule about retail

sell online

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