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𝗚𝗿𝗼𝘄𝘄 𝘃𝘀. 𝗭𝗲𝗿𝗼𝗱𝗵𝗮– 𝗧𝗵𝗲 𝗕𝗿𝗼𝗸𝗲𝗿𝗮𝗴𝗲 𝗪𝗮𝗿 𝗧𝗵𝗮𝘁’𝘀 𝗥𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗜𝗻𝗱𝗶𝗮’𝘀 𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗦𝗰𝗲𝗻𝗲 For years, stock market investing in India was 𝐜𝐨𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐞𝐝 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐧𝐬𝐢𝐯𝐞. Then came 𝐙𝐞𝐫𝐨𝐝𝐡𝐚 (𝟐𝟎𝟏𝟎)—it changed the game by offering 𝐟𝐥𝐚𝐭-𝐟𝐞𝐞 𝐭𝐫𝐚𝐝𝐢𝐧𝐠, making investing affordable. Years later, 𝐆𝐫𝐨𝐰𝐰 (𝟐𝟎𝟏𝟔) entered with a 𝐦𝐨𝐛𝐢𝐥𝐞-𝐟𝐢𝐫𝐬𝐭, 𝐛𝐞𝐠𝐢𝐧𝐧𝐞𝐫-𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲 approach, making stock investing as easy as shopping online. Now, these two giants are 𝐟𝐢𝐠𝐡𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐭𝐨𝐩 𝐬𝐩𝐨𝐭. Who will win? Let’s break it down. 𝗛𝗼𝘄 𝗜𝘁 𝗔𝗹𝗹 𝗦𝘁𝗮𝗿𝘁𝗲𝗱: 𝗧𝘄𝗼 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 🔹𝐙𝐞𝐫𝐨𝐝𝐡𝐚 – 𝐓𝐡𝐞 𝐓𝐫𝐮𝐬𝐭 & 𝐏𝐫𝐨𝐟𝐢𝐭𝐬 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡 Founded by 𝐍𝐢𝐭𝐡𝐢𝐧 𝐊𝐚𝐦𝐚𝐭𝐡, bootstrapped (no VC funding). Focused on 𝐬𝐞𝐫𝐢𝐨𝐮𝐬 𝐭𝐫𝐚𝐝𝐞𝐫𝐬 with advanced tools. Made profits from day one by charging small fees on 𝐢𝐧𝐭𝐫𝐚𝐝𝐚𝐲 & 𝐅&𝐎 𝐭𝐫𝐚𝐝𝐢𝐧𝐠. Grew 𝐬𝐥𝐨𝐰𝐥𝐲 𝐛𝐮𝐭 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐲, without spending on ads. 🔹Groww – 𝗧𝗵𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝘁 𝗔𝗹𝗹 𝗖𝗼𝘀𝘁𝘀 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸 Started as a 𝐦𝐮𝐭𝐮𝐚𝐥 𝐟𝐮𝐧𝐝 𝐚𝐩𝐩, then expanded into stocks (2020). Designed a 𝐬𝐢𝐦𝐩𝐥𝐞, 𝐧𝐨-𝐣𝐚𝐫𝐠𝐨𝐧 𝐚𝐩𝐩 to attract beginners. Spent aggressively on 𝐚𝐝𝐬 & 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 to grow fast. Focused on 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐚𝐬 𝐦𝐚𝐧𝐲 𝐮𝐬𝐞𝐫𝐬 𝐚𝐬 𝐩𝐨𝐬𝐬𝐢𝐛𝐥𝐞 before thinking about profits. Different models. 𝐒𝐚𝐦𝐞 𝐛𝐚𝐭𝐭𝐥𝐞𝐠𝐫𝐨𝐮𝐧𝐝. 𝗕𝗮𝘁𝘁𝗹𝗲𝗳𝗿𝗼𝗻𝘁 𝟭: 𝗚𝗿𝗼𝘄𝘁𝗵 & 𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝗵𝗮𝗿𝗲 🔥 𝐆𝐫𝐨𝐰𝐰’𝐬 𝐇𝐲𝐩𝐞𝐫𝐠𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 Invested heavily in 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐫𝐞𝐟𝐞𝐫𝐫𝐚𝐥𝐬. Acquired 𝐦𝐢𝐥𝐥𝐢𝐨𝐧𝐬 𝐨𝐟 𝐮𝐬𝐞𝐫𝐬 in just a few years. Today, it has 𝐦𝐨𝐫𝐞 𝐭𝐨𝐭𝐚𝐥 𝐮𝐬𝐞𝐫𝐬 𝐭𝐡𝐚𝐧 𝐙𝐞𝐫𝐨𝐝𝐡𝐚. 💎 𝐙𝐞𝐫𝐨𝐝𝐡𝐚’𝐬 𝐒𝐥𝐨𝐰 & 𝐒𝐭𝐞𝐚𝐝𝐲 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 Relied on 𝐰𝐨𝐫𝐝-𝐨𝐟-𝐦𝐨𝐮𝐭𝐡 & 𝐭𝐫𝐮𝐬𝐭 instead of ads. Built a 𝐥𝐨𝐲𝐚𝐥 𝐮𝐬𝐞𝐫 𝐛𝐚𝐬𝐞 𝐨𝐟 𝐬𝐞𝐫𝐢𝐨𝐮𝐬 𝐭𝐫𝐚𝐝𝐞𝐫𝐬. Still dominates in 𝐚𝐜𝐭𝐢𝐯𝐞 𝐭𝐫𝐚𝐝𝐢𝐧𝐠 𝐮𝐬𝐞𝐫𝐬. 🏆 𝐒𝐡𝐨𝐫𝐭-𝐭𝐞𝐫𝐦 𝐰𝐢𝐧𝐧𝐞𝐫: Groww (more total users). 💰 𝐋𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐰𝐢𝐧𝐧𝐞𝐫: Zerodha (better retention & active traders). 𝗕𝗮𝘁𝘁𝗹𝗲𝗳𝗿𝗼𝗻𝘁 𝟮: 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗼𝗱𝗲𝗹 & 𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 💰 𝐙𝐞𝐫𝐨𝐝𝐡𝐚 – 𝐓𝐡𝐞 𝐂𝐚𝐬𝐡 𝐌𝐚𝐜𝐡𝐢𝐧𝐞 Makes money from 𝐢𝐧𝐭𝐫𝐚𝐝𝐚𝐲 & 𝐅&𝐎 𝐭𝐫𝐚𝐝𝐞𝐬 + 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐭𝐨𝐨𝐥𝐬 (Sensibull, Streak). Built to 𝐦𝐚𝐤𝐞 𝐩𝐫𝐨𝐟𝐢𝐭𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐧𝐞𝐞𝐝𝐢𝐧𝐠 𝐨𝐮𝐭𝐬𝐢𝐝𝐞 𝐟𝐮𝐧𝐝𝐢𝐧𝐠. 𝐌𝐨𝐬𝐭 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 brokerage in India. 🚀 𝐆𝐫𝐨𝐰𝐰 – 𝐓𝐡𝐞 𝐒𝐜𝐚𝐥𝐞-𝐅𝐢𝐫𝐬𝐭 𝐌𝐨𝐝𝐞𝐥 Earns from 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬 & 𝐜𝐫𝐨𝐬𝐬-𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬. Still 𝐧𝐨𝐭 𝐚𝐬 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐚𝐬 𝐙𝐞𝐫𝐨𝐝𝐡𝐚, but playing the long game. Focuses on 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐮𝐬𝐞𝐫𝐬 𝐟𝐢𝐫𝐬𝐭, 𝐦𝐨𝐧𝐞𝐭𝐢𝐳𝐢𝐧𝐠 𝐥𝐚𝐭𝐞𝐫. 🏆 𝐖𝐢𝐧𝐧𝐞𝐫 𝐭𝐨𝐝𝐚𝐲: Zerodha (more profits). 🔥 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐟𝐮𝐭𝐮𝐫𝐞 𝐰𝐢𝐧𝐧𝐞𝐫: Groww (if it figures out monetization). 𝗕𝗮𝘁𝘁𝗹𝗲𝗳𝗿𝗼𝗻𝘁 𝟯: 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 & 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 📊 𝐙𝐞𝐫𝐨𝐝𝐡𝐚’𝐬 𝐊𝐢𝐭𝐞 – 𝐁𝐮𝐢𝐥𝐭 𝐟𝐨𝐫 𝐏𝐫𝐨𝐬 Advanced 𝐜𝐡𝐚𝐫𝐭𝐢𝐧𝐠, 𝐭𝐫𝐚𝐝𝐢𝐧𝐠 𝐀𝐏𝐈𝐬, 𝐚𝐧𝐝 𝐭𝐨𝐨𝐥𝐬 for experienced traders. Powerful but 𝐧𝐨𝐭 𝐛𝐞𝐠𝐢𝐧𝐧𝐞𝐫-𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲. 📱 𝐆𝐫𝐨𝐰𝐰’𝐬 𝐀𝐩𝐩 – 𝐁𝐮𝐢𝐥𝐭 𝐟𝐨𝐫 𝐒𝐢𝐦𝐩𝐥𝐢𝐜𝐢𝐭𝐲 Clean, 𝐞𝐚𝐬𝐲-𝐭𝐨-𝐮𝐬𝐞 𝐔𝐈, perfect for beginners. No complex features, just 𝐛𝐮𝐲/𝐬𝐞𝐥𝐥 𝐰𝐢𝐭𝐡 𝐨𝐧𝐞 𝐭𝐚𝐩. 🏆 𝐖𝐢𝐧𝐧𝐞𝐫: Depends on the user. 𝐓𝐫𝐚𝐝𝐞𝐫𝐬 & 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 → 𝐙𝐞𝐫𝐨𝐝𝐡𝐚. 𝐍𝐞𝐰𝐜𝐨𝐦𝐞𝐫𝐬 → 𝐆𝐫𝐨𝐰𝐰. 𝗕𝗮𝘁𝘁𝗹𝗲𝗳𝗿𝗼𝗻𝘁 𝟰: 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 & 𝗙𝘂𝘁𝘂𝗿𝗲 𝗣𝗹𝗮𝗻𝘀 📈 𝐙𝐞𝐫𝐨𝐝𝐡𝐚 – 𝐒𝐭𝐚𝐲𝐢𝐧𝐠 𝐅𝐨𝐜𝐮𝐬𝐞𝐝 Invests in 𝐭𝐫𝐚𝐝𝐢𝐧𝐠 𝐭𝐨𝐨𝐥𝐬 & 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧. Avoids risky expansions—𝐰𝐚𝐧𝐭𝐬 𝐭𝐨 𝐛𝐞 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐚𝐭 𝐨𝐧𝐞 𝐭𝐡𝐢𝐧𝐠. 🚀 𝐆𝐫𝐨𝐰𝐰 – 𝐄𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐅𝐚𝐬𝐭 Added 𝐔𝐒 𝐬𝐭𝐨𝐜𝐤𝐬, 𝐠𝐨𝐥𝐝, 𝐅𝐃𝐬, 𝐝𝐞𝐫𝐢𝐯𝐚𝐭𝐢𝐯𝐞𝐬 —trying to be a 𝐨𝐧𝐞-𝐬𝐭𝐨𝐩 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐚𝐩𝐩. Growing fast, but 𝐦𝐨𝐫𝐞 𝐫𝐢𝐬𝐤 = 𝐦𝐨𝐫𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬. 🏆 𝐖𝐢𝐧𝐧𝐞𝐫: 𝐙𝐞𝐫𝐨𝐝𝐡𝐚 = 𝐅𝐨𝐜𝐮𝐬𝐞𝐝 & 𝐬𝐭𝐚𝐛𝐥𝐞. 🔥 𝐆𝐫𝐨𝐰𝐰 = 𝐄𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐟𝐚𝐬𝐭, 𝐛𝐮𝐭 𝐫𝐢𝐬𝐤𝐲. 𝗪𝗵𝗼’𝘀 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗥𝗶𝗴𝗵𝘁 𝗡𝗼𝘄? 🏆 𝐙𝐞𝐫𝐨𝐝𝐡𝐚 – 𝐓𝐡𝐞 𝐊𝐢𝐧𝐠 𝐨𝐟 𝐓𝐫𝐚𝐝𝐞𝐫𝐬 Highest 𝐚𝐜𝐭𝐢𝐯𝐞 𝐭𝐫𝐚𝐝𝐞𝐫𝐬 & 𝐩𝐫𝐨𝐟𝐢𝐭𝐬. Built for 𝐥𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲. 🚀 𝐆𝐫𝐨𝐰𝐰 – 𝐓𝐡𝐞 𝐊𝐢𝐧𝐠 𝐨𝐟 𝐍𝐞𝐰 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 More 𝐭𝐨𝐭𝐚𝐥 𝐮𝐬𝐞𝐫𝐬 but 𝐥𝐨𝐰𝐞𝐫 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐩𝐫𝐨𝐟𝐢𝐭𝐬. 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐭𝐨 𝐛𝐞 𝐍𝐨.𝟏 𝐢𝐟 𝐢𝐭 𝐜𝐫𝐚𝐜𝐤𝐬 𝐦𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧. Follow Vishu Bheda for more such startups wars!