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Sanjay Kohli
Security Engineer In...Ā ā¢Ā 4m
The IPL isnāt just cricketāitās a billion-dollar spectacle powered by the BCCI. Hereās what IPL 2025 looks like in numbers: š° ā¹6,000-ā¹7,000 crore in ad revenue (TV, digital, sponsorships, on-ground ads). š± ā¹4,500 crore from digital streaming (JioStarās expected earnings). š ā¹1,300 crore in team sponsorships. And beyond that? Uncountable revenue from hospitality, travel, food, merchandise, ticket reselling, and more. So why do brands pour money into the BCCIās biggest tournament? š¹ 500M+ viewers = Insane reach. š¹ 3.2B interactions in IPL 2024 from 315,000+ influencer posts. š¹ ā¹200 crore spent by Campa Cola to make a comeback. The BCCI has turned the IPL into more than just a tournamentāitās a marketing goldmine. Which brand do you think will make the biggest splash in IPL 2025? š
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