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Sanjay Kohli

Security Engineer In... • 2m

The IPL isn’t just cricket—it’s a billion-dollar spectacle powered by the BCCI. Here’s what IPL 2025 looks like in numbers: 💰 ₹6,000-₹7,000 crore in ad revenue (TV, digital, sponsorships, on-ground ads). 📱 ₹4,500 crore from digital streaming (JioStar’s expected earnings). 🏏 ₹1,300 crore in team sponsorships. And beyond that? Uncountable revenue from hospitality, travel, food, merchandise, ticket reselling, and more. So why do brands pour money into the BCCI’s biggest tournament? 🔹 500M+ viewers = Insane reach. 🔹 3.2B interactions in IPL 2024 from 315,000+ influencer posts. 🔹 ₹200 crore spent by Campa Cola to make a comeback. The BCCI has turned the IPL into more than just a tournament—it’s a marketing goldmine. Which brand do you think will make the biggest splash in IPL 2025? 👇

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