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RootDotAi

From the ROOT to the... • 1y

🔴 Is IPL 2024 Reshaping the Corporate Sponsorship Landscape? 🔴 - In IPL 2024, manufacturing, banking, and entertainment sectors have heavily invested in team sponsorships. -Notably, NFT providers have exited the scene due to various reasons, putting pressure on team sponsorships. -Despite challenges, IPL's brand appeal has attracted new sponsors, such as BoldFit, Hero FinCorp, and Greenpanel. - Jio emerged as the top sponsor, backing eight teams, followed by Dream11 and BKT Growing Together sponsoring seven teams each. - Financial institutions like IDFC First Bank and Equitas Small Finance Bank have also partnered with IPL teams. -Overall, while the number of brands reduced, the yield increased, indicating a certain level of maturity in India's sponsorship market. -IPL's revenue streams include central pool, ticket sales, and franchise auction, with the central pool being the biggest revenue contributor.

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