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RootDotAi

From the ROOT to the... • 1y

🔴 Is IPL 2024 Reshaping the Corporate Sponsorship Landscape? 🔴 - In IPL 2024, manufacturing, banking, and entertainment sectors have heavily invested in team sponsorships. -Notably, NFT providers have exited the scene due to various reasons, putting pressure on team sponsorships. -Despite challenges, IPL's brand appeal has attracted new sponsors, such as BoldFit, Hero FinCorp, and Greenpanel. - Jio emerged as the top sponsor, backing eight teams, followed by Dream11 and BKT Growing Together sponsoring seven teams each. - Financial institutions like IDFC First Bank and Equitas Small Finance Bank have also partnered with IPL teams. -Overall, while the number of brands reduced, the yield increased, indicating a certain level of maturity in India's sponsorship market. -IPL's revenue streams include central pool, ticket sales, and franchise auction, with the central pool being the biggest revenue contributor.

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Replies (3)

Anonymous 1

Hey I am on Medial • 1y

Will this any way effect the experience tho? I don’t think so. It’s just an advert cycle. Mostly due to dumb regulations on crypto, they have exited.

1 replies

Anonymous 2

Hey I am on Medial • 1y

I think IPL has laid off the good marketers. Abhi IPL chal rha hai bc we know why. But shuru mei like during 2008-14 they had great great marketing campaigns, songs, hooks and creative adverts. Now it’s just straight up business for sponsors and for the people of the country, well, mostly unemployed and will watch anything within cricket (ofc also cricket fanatics) What i mean is ipl seems to be losing the value of their franchise slowly.

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