🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥

News

Messages

Back

RootDotAi

From the ROOT to the... • 1y

🔴 Is IPL 2024 Reshaping the Corporate Sponsorship Landscape? 🔴 - In IPL 2024, manufacturing, banking, and entertainment sectors have heavily invested in team sponsorships. -Notably, NFT providers have exited the scene due to various reasons, putting pressure on team sponsorships. -Despite challenges, IPL's brand appeal has attracted new sponsors, such as BoldFit, Hero FinCorp, and Greenpanel. - Jio emerged as the top sponsor, backing eight teams, followed by Dream11 and BKT Growing Together sponsoring seven teams each. - Financial institutions like IDFC First Bank and Equitas Small Finance Bank have also partnered with IPL teams. -Overall, while the number of brands reduced, the yield increased, indicating a certain level of maturity in India's sponsorship market. -IPL's revenue streams include central pool, ticket sales, and franchise auction, with the central pool being the biggest revenue contributor.

3 replies8 likes

Replies (3)

Anonymous 1

Hey I am on Medial • 1y

Will this any way effect the experience tho? I don’t think so. It’s just an advert cycle. Mostly due to dumb regulations on crypto, they have exited.

1 replies

Anonymous 2

Hey I am on Medial • 1y

I think IPL has laid off the good marketers. Abhi IPL chal rha hai bc we know why. But shuru mei like during 2008-14 they had great great marketing campaigns, songs, hooks and creative adverts. Now it’s just straight up business for sponsors and for the people of the country, well, mostly unemployed and will watch anything within cricket (ofc also cricket fanatics) What i mean is ipl seems to be losing the value of their franchise slowly.

0 replies

Recommendations from Medial

Mridul Das

Introvert! • 3m

5 replies3 likes

Piyu

....... • 1m

Haier teams up with one of the top teams of IPL-Gujarat Titans as electronics sponsor🤩🤩

0 replies8 likes

Sanjay Kohli

Security Engineer In... • 3m

The IPL isn’t just cricket—it’s a billion-dollar spectacle powered by the BCCI. Here’s what IPL 2025 looks like in numbers: 💰 ₹6,000-₹7,000 crore in ad revenue (TV, digital, sponsorships, on-ground ads). 📱 ₹4,500 crore from digital streaming (Jio

2 replies10 likes

lalitha

Cricket Betting Site... • 3m

Top IPL Betting Sites in India Looking for the best IPL betting sites in India? We list the top platforms offering great odds, secure payments, and exciting bonuses. Bet on your favorite IPL teams safely with trusted sites that accept INR and provid

0 replies2 likes

Kushal Pudatha

Generative AI enthus... • 1y

Amul sponsors the cricket teams of Sri Lanka, South Africa, and the United States. Nandini, on the other hand, is sponsoring both Ireland and Scotland. But why don't either of the companies sponsor Team India? Sounds odd, right?! Explanation: Spon

6 replies14 likes

Sunil Huvanna

Building AI Applicat... • 1y

Two aspects here : 1. Swiggy Instamart Using Momentum Market to Sell IPL team Jersey's! 2.RCB jersey cost is double the value of other Teams & that's pure brand value! I feel both astonishing!

5 replies12 likes

Kimiko

Startups | AI | info... • 1m

IPL teams make losses on paper — and that’s the strategy. They’re not failing. They’re marketing, building brand value, saving tax, and creating long-term fanbases. It’s not a cricket game. It’s a business league.

0 replies10 likes

Bhavya sharma

Building HOPE Esport... • 2m

Have you ever thought why most of the esports teams and players leave the industry after grinding for years? It's because of the lack of carrier making opportunities as there are not many income sources for e-atheletes and esports teams, most esport

0 replies1 like

Milan Sinha

Life’s a buffet, and... • 3m

IPL: Cricket’s Startup Incubator! 🏏💡 - Mumbai Indians ($242M) = Flipkart – Big, bold, bankable (5 titles). - LSG (₹286 Cr FY23) = Zerodha – Quietly stacking profits. - Gujarat Titans = Zepto – Fast, fresh, fearless (2022 champs). - CSK ($130M)

0 replies3 likes

Chamarti Sreekar

Passionate about Pos... • 5m

NPCI, the name behind UPI & RuPay, plans to take its brand recognition to new heights in 2025! 🚀 Key updates: 📍 Big push for rural UPI adoption with Pankaj Tripathi as ambassador 💳 RuPay gears up to challenge global giants 📺 IPL sponsorship & di