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Kushal Pudatha

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Amul sponsors the cricket teams of Sri Lanka, South Africa, and the United States. Nandini, on the other hand, is sponsoring both Ireland and Scotland. But why don't either of the companies sponsor Team India? Sounds odd, right?! Explanation: Sponsoring the Indian cricket team is far more expensive than sponsoring foreign teams. For example, in 2023, the Board of Control for Cricet in India (BCCI) established a minimum price of Rs 350 crore for Team India's primary sponsorship rights. In contrast, Nandini got sponsorship for Ireland and Scotland for only Rs 2.5 crore each team!Furthermore, these sponsorships represent a key milestone for Amul and Nandini as they strive to grow their global presence. Amul is preparing to introduce its products in the United States, and Nandini has intentions to expand globally. So, do you believe that by sponsoring overseas cricket teams, Amul and Nandini will be able to make an impact in these markets?

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