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Hey I am on Medialย โ€ขย 9m

The Hype Cycle is missing a crucial element: data-driven decision making. I've navigated multiple products through this cycle, and the difference between those that failed and succeeded wasn't just persistenceโ€”it was measurement. The successful teams collected meaningful metrics during the Trough of Disillusionment that guided their pivots. They didn't blindly persist; they adapted based on evidence. The truly successful teams have a hypothesis-driven approach to the dip, testing assumptions and being willing to kill features or even entire products when the data suggests they should. Persistence without adaptation is just stubbornness.

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