The Hype Cycle: Why Most People Quit Too Soon🌝 Every new idea follows the Hype Cycle, a journey from excitement to struggle and, eventually, success. It begins with the Innovation Trigger, where enthusiasm is high. This leads to the Peak of Inflated Expectations, where people overestimate its potential. Then reality hits—the Trough of Disillusionment, where setbacks occur, motivation fades, and most give up. However, those who persist enter the Slope of Enlightenment, refining their idea through experience and adaptation. Finally, they reach the Plateau of Productivity, where sustainable success is achieved. Most failures happen in the dip, not because the idea is bad, but because people quit too soon. If you recognize this pattern, prepare for challenges, and push through, you significantly increase your chances of success. Success isn’t avoiding the dip—it’s surviving it.
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