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"Your first 100 customers won’t come from ads. They’ll come from people who actually give a damn. Cold traffic doesn’t care. Early believers do. They’re the ones who vouch for you, spread the word, and give real feedback. If you can’t sell to them,

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Professor Bohm

"Built. Sold. Repeat... • 1m

Blessed are those who have 100 people in their circle who "give a damn." Many struggle even to convince their friends and family to believe in their dreams or try their product. For them, advertising is the best way to become visible and gain traction. It’s the most reliable way to make new people aware of your product. Advertising is an entire industry that thrives for one simple reason—it works. Let’s not underestimate the power of this industry. My humble suggestion to those ready to launch: Run ads from day one. It’s one of the surest ways to let people know your product exists. And asking 100 people in your circle to try your product is also a form of verbal advertising. Run ads regularly.

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