Nike Sues The Shoe Surgeon Over Custom Sneakers
Nike Inc. has taken legal action against Dominic Ciambrone, also known as The Shoe Surgeon. The lawsuit, filed in a California federal court, claims that Ciambrone has been selling custom Nike sneakers
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Where Businesses Con... • 6d
Apple sells → Trends, not phones.
Ferrari sells → Status, not cars.
Nike sells → Motivation, not shoes.
Disney sells → Memories, not movies.
Amazon sells → Convenience, not products.
McDonald’s sells → Happiness, not burgers.
Sell the emotion and not
Welcome to OUT OF THE BOX MARKETING !
EP = 17 (Nike)
"This is one of most successful and great marketing campaign in the History"
Read this out ....
Nike lost the 2012 Olympics sponsorship bid to Adidas. Furthermore, there were many restrictions f
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Personal identity has become even more important than ever since the 21st century.
Edward de Bono advised marketers that we should pay more attention to the Unique Buying State (UBS) instead of the Unique Selling Point (USP).
We want to be part of
