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Driven by fear or driven by hope?
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Common fears startup founders go through: Fear of failure – pouring years of effort and savings only to see it collapse. Fear of running out of money – not being able to raise funds or generate revenue in time. Fear of rejection – investors, custo
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Fear Marketing: The Tactic That Sells by Triggering Anxiety Fear marketing is a psychological marketing strategy that leverages fear, uncertainty, or anxiety to drive consumer action. It works because humans are wired to avoid pain more than they se
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