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“Fear That Guides, Not Scares: The Power of Solution-Driven Persuasion” Solution-driven fear tactics don’t just trigger fear—they calm it with a clear answer. The idea is to show a risk, problem, or loss—and then position your product as the safe, s

Behavioral finance shows that money decisions aren’t made with logic—they’re driven by emotion. Fear, greed, and regret often dictate whether we buy, sell, or freeze. That’s why people panic-sell in crashes or chase trends in rallies. It’s not about

Common fears startup founders go through: Fear of failure – pouring years of effort and savings only to see it collapse. Fear of running out of money – not being able to raise funds or generate revenue in time. Fear of rejection – investors, custo

Should entrepreneurship be money driven venture or a passion driven one?

Fear Marketing: The Tactic That Sells by Triggering Anxiety Fear marketing is a psychological marketing strategy that leverages fear, uncertainty, or anxiety to drive consumer action. It works because humans are wired to avoid pain more than they se

Medial is building a new category of social media: Purpose-driven social media, in contrast to the Popularity-driven platforms dominating the industry. Hope to see more like this in the future.

Do you talk about your idea openly? or Do you fear someone might copy it?